Title	EARTH RISING
Brand	SONY BRAVIA
Product/Service	SONY BRAVIA OLED
Category	A12. Achievement in Production
Entrant	SOUP FILMPRODUKTION Berlin, GERMANY
Idea Creation	DDB GROUP GERMANY Berlin, GERMANY
Production	SOUP FILMPRODUKTION Berlin, GERMANY

Name	Company	Position
Mark Marcel Müller	DDB Berlin GmbH	Senior Copy Writer
Alan Dindo	DDB Berlin GmbH	Editor Case Film

Brief Explanation

A boy and his father travel the moon. The boy is mesmerized by the earth rising up in the horizone. But the cameratravels to the side, showing that the earth is a Sony Oled TV.

Results

We shot in the Atacama desert, a location that has the same climatic characteristics as the moon. It is 2400 m above sea level. There are no production services located within 16 hours drive of set (Santiago). We shot with one lunar buggy, a reptile and a domesticated drone. Also we build a wall made by 196 screens in the desert to create a magically earth rising on the moon.