Title | EARTH RISING |
Brand | SONY BRAVIA |
Product/Service | SONY BRAVIA OLED |
Category |
A12. Achievement in Production |
Entrant
|
SOUP FILMPRODUKTION Berlin, GERMANY
|
Idea Creation
|
DDB GROUP GERMANY Berlin, GERMANY
|
Production
|
SOUP FILMPRODUKTION Berlin, GERMANY
|
Credits
Mark Marcel Müller |
DDB Berlin GmbH |
Senior Copy Writer |
Alan Dindo |
DDB Berlin GmbH |
Editor Case Film |
Brief Explanation
A boy and his father travel the moon. The boy is mesmerized by the earth rising up in the horizone. But the cameratravels to the side, showing that the earth is a Sony Oled TV.
Results
We shot in the Atacama desert, a location that has the same climatic characteristics as the moon.
It is 2400 m above sea level. There are no production services located within 16 hours drive of set (Santiago).
We shot with one lunar buggy, a reptile and a domesticated drone.
Also we build a wall made by 196 screens in the desert to create a magically earth rising on the moon.