Title	THE THIN RED PATH
Brand	UBISOFT
Product/Service	FOR HONOR
Category	A10. Animation
Entrant	DDB PARIS, FRANCE
Idea Creation	DDB PARIS, FRANCE
Idea Creation 2	UBISOFT Paris, FRANCE
Production	UNIT IMAGE Paris, FRANCE
Production 2	SCHMOOZE Paris, FRANCE

Name	Company	Position
Alexander Kalchev	DDB Paris	Executive Creative Director
Jean-François Bouchet	DDB Paris	Copywriter
Emmanuel Courteau	DDB Paris	Art Director
Quentin Moenne Loccoz	DDB Paris	TV Producer
Alban 404	-	Game Advisor
Vincent Léorat	DDB Paris	Vice-President
Marie-Elise Archambaud	DDB Paris	Account Manager
Laetitia de Camas	DDB Paris	Account Supervisor
Sebastien Genty	DDB Paris	Planning Director
Dominique Castellano	DDB Paris	Planner
Geoffroy Sardin	Ubisoft	Vice-President
Guillaume Carmona	Ubisoft	Marketing Director
Camille Aneas	Ubisoft	Marketing Director EMEA HQ
Pierre Thomas	Ubisoft	EMEA Online Brand Manager
Dominique Boidin	Unit	Director
Celia Digard	Unit	Producer
Léon Bérelle	Unit	Producer

Brief Explanation

"The Thin Red Path" is a powerful visual metaphor that describes in a grim way the reality of what honor truly is to a Warrior: not so much a gilded path to glory as a merciless road, full of blood spilled battle after battle, right up to a death, as brutal as inevitable.