| Title | LIFE OF A FLOOR |
| Brand | PERGO |
| Product/Service | PERGO FLOOR |
| Category |
A04. Production Design / Art Direction |
|
Entrant
|
MELLOW Copenhagen, DENMARK
|
|
Idea Creation
|
KONSTELLATION & REPUBLICA Copenhagen, DENMARK
|
|
Production
|
MELLOW Copenhagen, DENMARK
|
Credits
| Sean Berndorff |
mellow |
Director |
| Anders Kure |
Konstellation & Repubica |
Art Director |
| Morten Schmidt |
Konstellation & Repubica |
Copywriter |
| Claus Leinøe |
Konstellation & Repubica |
Key Account |
| Jacob Stig Olsson |
Jacob Stig Olsson |
Production Designer |
| Thomas Pries |
Konstellation & Repubica |
Creative Director |
| Christopher Jermiin Anker |
mellow |
Producer |
| Mathias Tegtmeier |
Mathias Tegtmeier |
Cinematographer |
| Kasper Jack Larsen |
Art Box |
Lighting |
| Frederikke Sørensen |
Konstellation & Repubica |
Project Manager |
| Jannik Hansen |
mellow |
Associate Producer |
| Dainius Vitkevicius |
HUE ApS |
VFX composer |
| Thor Zing Lodberg |
mellow |
Editor |
| Peter Konrad |
HUE ApS |
VFX composer |
| Bettine Ortmann |
Konstellation & Republica |
Key Account Manager |
Brief Explanation
Life of a Floor is a simple story about a lifetime cycle of a room. A shared experience from the floor's perspective. The floor is our secret spectator and speaker of the happenings unfolding in the room as we witness a couple's major life events till they have become an elderly couple.