MAKE SURE YOU'RE SURE – THE GREETING
Title | MAKE SURE YOU'RE SURE – THE GREETING |
Brand | HELSINGIN SANOMAT |
Product/Service | HELSINGIN SANOMAT |
Category |
A04. Production Design / Art Direction |
Entrant
|
TBWA\HELSINKI, FINLAND
|
Idea Creation
|
TBWA\HELSINKI, FINLAND
|
Idea Creation 2
|
THE WOERKS Copenhagen, DENMARK
|
Idea Creation 3
|
HELSINGIN SANOMAT Helsinki, FINLAND
|
Media Placement
|
TBWA\HELSINKI, FINLAND
|
Media Placement 2
|
THE WOERKS Copenhagen, DENMARK
|
Media Placement 3
|
HELSINGIN SANOMAT Helsinki, FINLAND
|
PR
|
TBWA\HELSINKI, FINLAND
|
PR 2
|
THE WOERKS Copenhagen, DENMARK
|
PR 3
|
HELSINGIN SANOMAT Helsinki, FINLAND
|
Production
|
TBWA\HELSINKI, FINLAND
|
Production 2
|
THE WOERKS Copenhagen, DENMARK
|
Production 3
|
HELSINGIN SANOMAT Helsinki, FINLAND
|
Additional Company
|
TOINENPHD Helsinki, FINLAND
|
Credits
Rune Milton |
The Woerks |
Director |
Jyrki Poutanen |
TBWA\Helsinki |
Executive Creative Director |
Erno Reinikainen |
TBWA\Helsinki |
Senior Creative |
Tuomas Perälä |
TBWA\Helsinki |
Copywriter |
Mika Sylvin |
TBWA\Helsinki |
Agency Producer |
Thomas Gram |
The Woerks |
Executive Producer |
Donatas Zvalionis |
RGB production house |
Line Producer |
Mattias Troelstrup |
The Woerks |
DOP |
Thomas Langhoff |
The Woerks |
Art Director |
Freddie Smith |
The Woerks |
Editor |
Kevin Koch |
The Woerks |
Sound Designer |
Lasse Marcussen |
Cameo Film |
Color Grading |
Mikael Balle |
Mikael Balle VFX |
VFX |
Sami Valtere |
Helsingin Sanomat |
Design Director |
Veera Siivonen |
Helsingin Sanomat |
Marketing Director |
Terhi Vaalavuo |
Helsingin Sanomat |
Brand Manager |
Anni Mielityinen |
TBWA\Helsinki |
Project Manager |
Noora Murremäki |
TBWA\Helsinki |
Account Director |
Mikko Pietilä |
TBWA\Helsinki |
Creative Director |
Anna Kesäniemi |
ToinenPHD |
Specialist – Social Media |
Mikko Vuonamo |
ToinenPHD |
Specialist – Search |
Selja Selenius |
ToinenPHD |
Senior Specialist – Programmatic |
Annukka Pöysä |
ToinenPHD |
Digital Strategist |
Brief Explanation
A man walks into a tram and bumps into an old friend. The friend asks him “Hey buddy… How are you?”
Suddenly we dive deep into the subconscious of our hero.
We go through an absurd and unpredictable journey through his mind while he overanalyzes the simple, everyday questions and his whole existence through the four content categories of Helsingin Sanomat newspaper: health, culture, science and society.
After the wild trip we jump back to reality. Our hero must answer the question before things get awkward.
“I’m good, how are you?”, he answers, despite the complicated line of thoughts he just went through in his head.
SUPER: Make sure you’re sure.
SUPER: Helsingin Sanomat – Health, Culture, Science, Society.