MAKE SURE YOU'RE SURE – THE GREETING

Short List
TitleMAKE SURE YOU'RE SURE – THE GREETING
BrandHELSINGIN SANOMAT
Category A06. Editing
Product/ServiceHELSINGIN SANOMAT
Entrant TBWA\HELSINKI, FINLAND
Idea Creation TBWA\HELSINKI, FINLAND
Idea Creation 2 THE WOERKS Copenhagen, DENMARK
Idea Creation 3 HELSINGIN SANOMAT Helsinki, FINLAND
Media Placement TBWA\HELSINKI, FINLAND
Media Placement 2 THE WOERKS Copenhagen, DENMARK
Media Placement 3 HELSINGIN SANOMAT Helsinki, FINLAND
PR TBWA\HELSINKI, FINLAND
PR 2 THE WOERKS Copenhagen, DENMARK
PR 3 HELSINGIN SANOMAT Helsinki, FINLAND
Production TBWA\HELSINKI, FINLAND
Production 2 THE WOERKS Copenhagen, DENMARK
Production 3 HELSINGIN SANOMAT Helsinki, FINLAND
Additional Company TOINENPHD Helsinki, FINLAND
Credits
Name Company Position
Rune Milton The Woerks Director
Jyrki Poutanen TBWA\Helsinki Executive Creative Director
Erno Reinikainen TBWA\Helsinki Senior Creative
Tuomas Perälä TBWA\Helsinki Copywriter
Mika Sylvin TBWA\Helsinki Agency Producer
Thomas Gram The Woerks Executive Producer
Donatas Zvalionis RGB production house Line Producer
Mattias Troelstrup The Woerks DOP
Thomas Langhoff The Woerks Art Director
Freddie Smith The Woerks Editor
Kevin Koch The Woerks Sound Designer
Lasse Marcussen Cameo Film Color Grading
Mikael Balle Mikael Balle VFX VFX
Sami Valtere Helsingin Sanomat Design Director
Veera Siivonen Helsingin Sanomat Marketing Director
Terhi Vaalavuo Helsingin Sanomat Brand Manager
Anni Mielityinen TBWA\Helsinki Project Manager
Noora Murremäki TBWA\Helsinki Account Director
Mikko Pietilä TBWA\Helsinki Creative Director
Anna Kesäniemi ToinenPHD Specialist – Social Media
Mikko Vuonamo ToinenPHD Specialist – Search
Selja Selenius ToinenPHD Senior Specialist – Programmatic
Annukka Pöysä ToinenPHD Digital Strategist

Brief Explanation

A man walks into a tram and bumps into an old friend. The friend asks him “Hey buddy… How are you?” Suddenly we dive deep into the subconscious of our hero. We go through an absurd and unpredictable journey through his mind while he overanalyzes the simple, everyday questions and his whole existence through the four content categories of Helsingin Sanomat newspaper: health, culture, science and society. After the wild trip we jump back to reality. Our hero must answer the question before things get awkward. “I’m good, how are you?”, he answers, despite the complicated line of thoughts he just went through in his head. SUPER: Make sure you’re sure. SUPER: Helsingin Sanomat – Health, Culture, Science, Society.