Title	THE WALL
Brand	HEINEKEN
Product/Service	HEINEKEN: UEFA CHAMPIONS LEAGUE
Category	A09. Sound Design
Entrant	GRAND CENTRAL SOUND STUDIOS London, UNITED KINGDOM
Idea Creation	PUBLICIS ITALY Milan, ITALY
Production	SONNY London, UNITED KINGDOM
Production 2	WHITEHOUSE POST London, UNITED KINGDOM
Production 3	MPC London, UNITED KINGDOM

Name	Company	Position
Bruno Bertelli	Publicis Worldwide	Global Chief Creative Officer
Cristiana Boccassini	Publicis Italy	Executive Creative Director - Publicis Italy
Luca Cinquepalmi	Publicis Italy	Executive Creative Director - Publicis Milan
Marco Venturelli	Publicis Italy	Executive Creative Director - Publicis Milan
Eddy Guimaraes	Publicis Italy	Associate Creative Director
Vinicius De Menezes	Publicis Italy	Associate Creative Director
Silvia Cattaneo	Publicis Italy	Head of TV
David Pagnoni	Publicis Italy	Worldwide Account Director
Fabiola Miccone	Publicis Italy	Account Manager
Fredrik Bond	Sonny London	Director
Lasse Frank	Sonny London	Director Of Photography
Patric Ryan	Whitehouse Post Productions	Editor
Tomek Zietkiewicz	MPC London	Post Producer
Bill McNamara	MPC London	Creative Director
Jack Stone	MPC London	VFX Supervisor
Greg McKneally	MPC London	CG supervisor
Raja Sehgal	Grand Central Recording Studios	Sound Engineer
Culum Simpson	Grand Central Recording Studios	Sound Engineer

Brief Explanation

This is one of three Hollywood-style spots which form part of Heineken's Uefa Champions League campaign. To convey that a UCL match is a blockbuster show worth watching (and a show that deserves to be shared with friends and a beer), each spot mimics a movie genre with sweeping cinematic scenes featuring stars of the sport. Here Ronaldinho faces off with adversaries in a futuristic drama.