| Title | THE TANGIBLE MANNER |
| Brand | ALL NIPPON AIRWAYS |
| Product/Service | IS JAPAN COOL? DOU |
| Category |
A01. Direction |
|
Entrant
|
ENJIN Tokyo, JAPAN
|
|
Idea Creation
|
ENJIN Tokyo, JAPAN
|
|
Production
|
BIRDMAN Tokyo, JAPAN
|
|
Production 2
|
ROBOT COMMUNICATIONS Tokyo, JAPAN
|
Credits
| Shiro Nomura |
ENJIN Inc. |
CREATIVE DIRECTOR |
| Yuya Yamazaki |
ENJIN Inc. |
COMMUNICATION DESIGNER |
| Takayuki Nagai |
BIRDMAN |
CREATIVE DIRECTOR / ART DIRECTOR |
| Takanori Kawai |
BIRDMAN |
TECHNICAL DIRECTOR |
| Ryota Mishima |
BIRDMAN |
ART DIRECTOR / DESIGNER |
| Yosuke Fujimoto |
BIRDMAN |
FRONT END ENGINEER |
| Masanori Nagamura |
BIRDMAN |
BACK END ENGINEER |
| Sho Kakazu |
BIRDMAN |
CAMERAMAN / CG DESIGNER |
| Yuta Yamada |
BIRDMAN |
CAMERAMAN / CG DESIGNER |
| Robert Sundelin |
BIRDMAN |
CG DESIGNER |
| Iku Ando |
BIRDMAN |
PROJECT MANAGER |
| Sachiko Kawase |
FREELANCE |
WRITER |
| Yusuke Ando |
ROBOT |
PRODUCER |
| Haruhisa Shinzaki |
ROBOT |
PRODUCER |
| Susumu Uchino |
Maxstar Film |
EDITER |
| Eiji Tahira |
Maxstar Film |
EDITER |
| Tadayuki Suzuki |
Crescent,inc. |
4DVIEWS PRODUCER |
| Takayuki Ochiai |
Crescent,inc. |
4DVIEWS ENGINEER |
| Ayana Komata |
Crescent,inc. |
4DVIEWS ENGINEER |
| Yuri Naito |
Crescent,inc. |
4DVIEWS ENGINEER |
| Fumiaki Kudo |
Crescent,inc. |
4DVIEWS ENGINEER |
| Yoshinori Tamura |
Zero C Seven, Inc. |
CG COORDINATOR |
| schallbauer |
audioforce |
COMPOSER |
| Thomas Suess |
audioforce |
MUSIC PRODUCER |
| Erik Reiff |
audioforce |
MUSIC PRODUCER |
| Daisuke Katayama |
All Nippon Airways |
MARKET COMMUNICATION |
| Shuji Kitamura |
AUR Inc. |
PR PLANNER |
| Ashita Iju |
AUR Inc. |
PR PLANNER |
| Misato Kagami |
AUR Inc. |
PR PLANNER |
Brief Explanation
DOU is the way of life that comes close to reaching the essence of existence in pursuit of one’s own field.
The ultimate goal of Japanese martial art such as judo, kyudo, kendo, karatedo and iaido is not only to acquire the techniques, but also to constantly train the body and spirit in building character.
The ultimate purpose of Japanese traditional performing/fine arts such as shodo, nihon-buyo, sado and noh is not simply to acquire the forms, actions, and manners of these artistic skills, but also to bring devotion to the ceaseless pursuit of perfect beauty.
In our content, we focused on Japanese traditional martial arts and performing/fine arts to help pass along these intangible cultural assets to new generations in a “tangible” manner.
We selected 9 representative Japanese martial arts and traditional performing/fine arts, then tried to visualize the performance of masters in a database of 4D Views.
Execution
Our content seamlessly connects the beautiful manners (shosa), forms (kata) and techniques (waza) of masters who train in DOU as in a dance and transitions between photographed images and digital representations.
Through dynamic camera work impossible in the real world, visitors can view the techniques of masters from angles never witnessed before.
The images are accompanied by music and the sounds of Japanese swords slicing through air, bamboo swords colliding, Karate uniforms flapping, arrows hitting targets and Noh performers singing.