JAPAN - WHERE TRADITION MEETS THE FUTURE
| Title | JAPAN - WHERE TRADITION MEETS THE FUTURE |
| Brand | JAPAN NATIONAL TOURISM ORGANIZATION |
| Product/Service | VISIT JAPAN |
| Category |
A05. Cinematography |
|
Entrant
|
ENJIN Tokyo, JAPAN
|
|
Idea Creation
|
ENJIN Tokyo, JAPAN
|
|
Production
|
KIRAMEKI Tokyo, JAPAN
|
Credits
| Shiro Nomura |
ENJIN Inc. |
CREATIVE DIRECTOR |
| Kotaro Murano |
ENJIN Inc. |
COMMUNICATION DESIGNER |
| Takeshi Yazaki |
ENJIN Inc. |
COMMUNICATION DESIGNER |
| Mitsuhito Sato |
ENJIN Inc. |
COPY WRITER＋PRODUCER |
| Vincent Urban |
FREELANCE |
DIRECTOR |
| Clemens Krüger |
FREELANCE |
CINEMATOGRAPHER |
| Max Neumeier |
FREELANCE |
ONLINE EDITER |
| Thomas Suess |
audioforce |
MUSIC PRODUCER |
| Erik Reiff |
audioforce |
MUSIC PRODUCER |
| Shinobu Sakamaki |
audioforce |
MUSIC PRODUCER |
| Tomoaki Kumano |
kirameki Inc. |
MOVIE PRODUCER |
| Yuki Masuda |
kirameki Inc. |
PRODUCTION MANAGER |
| Kasumi Kajitani |
kirameki Inc. |
PRODUCTION MANAGER |
| Yuko Ishibashi |
kirameki Inc. |
PRODUCTION MANAGER |
| Satoru Emoto |
SARUTO |
DRONE AERIAL PHOTOGRAPHER |
| Yu Ikeo |
euphoria FACTORY |
EDITER |
| Taisuke Seki |
euphoria FACTORY |
ASSITANT EDITER |
| Tomoka Kurata |
euphoria FACTORY |
PLANNER |
| Kazushige Takebayashi |
SHA Inc. |
ART DIRECTOR |
| Natsuki Isa |
SHA Inc. |
DESIGNER |
| Hideaki Hamada |
FREELANCE |
PHOTOGRAPHER |
| Mai Abe |
AUR Inc. |
PR PLANNER |
| Nami Hayashi |
AUR Inc. |
PR PLANNER |
| Seiki Nakayama |
Bascule Inc. |
TECHNICAL PRODUCER |
| Megumu Kasuga |
Bascule Inc. |
ART DIRECTOR |
| Yuto Nagumo |
Bascule Inc. |
DESIGNER |
| Yasushi Harada |
Bascule Inc. |
TECHNICAL DIRECTOR + FRONT-END ENGINEER |
| Michiyasu Wada |
Bascule Inc. |
FRONT-END ENGINEER |
| Yuko Katsuda |
Bascule Inc. |
FRONT-END ENGINEER |
| Tsuyoshi Aizu |
Bascule Inc. |
SERVER-SIDE ENGINEER |
Brief Explanation
Fewer than half as many Europeans travel to Japan than China or Thailand. In fact, Japan is not even in top 5 of most popular Asian travel destination for Europeans. One of the reasons for this unpopularity is the lack of exposure to what Japan has to offer.
In an effort to raise Japan's popularity in Europe, JNTO developed its first-ever Japan tourism branding campaign for Europe, "JAPAN - Where tradition meets the future." Japanese and German creators collaborated to condense 45 movie scenes from Tokyo, Kyoto, and other locations throughout Japan into a 3-minute movie that satisfies both Japanese and European sensitivities. The movie brilliantly depicts the attractions of Japan where tradition, innovation and nature are one.
Within 6 month of its release, the movie became a hot topic with over 11 million cumulative views, 80,000 Likes and 67,000 Shares on Facebook. One Show 2017 Moving Image Craft Finalist.