| Title | ELECTRIC STORY |
| Brand | AUDI |
| Product/Service | THE NEW AUDI E-TRON |
| Category |
A04. Production Design / Art Direction |
|
Entrant
|
POL Oslo, NORWAY
|
|
Idea Creation
|
POL Oslo, NORWAY
|
|
Production
|
DVA Stockholm, SWEDEN
|
Credits
| Thorbjorn Ruud |
POL |
Art Director |
| Petter Bryde |
POL |
Copywriter |
| Kjetil Botten Skogly |
POL |
Account Director |
| Emma Karlsson |
POL |
Account Manager |
| Ole Jakob Bøe Skattum |
POL |
Graphic Designer |
| Anna Adamson |
DVA |
Executive Producer Film |
| Bo Gustafsson |
DVA |
Creative Director |
| Johan Anstérus |
DVA |
Line Producer |
| Cristoffer Von Reis |
DVA |
Director |
| Thomas Söderlund |
DVA |
Technical director |
| Linda Wassberg |
DVA |
Director of Photography |
| Johan Wik |
DVA |
Editor |
Brief Explanation
The whole idea behind the project has been to talk about something highly technological in an analogue way, making it understandable, organic and artful at the same time.
The model of the car brings the vision to life through electrically charged ink that fuels the landscape as the model e-tron travels the future city’s streets.
This film is made out of this special ink, paper, a battery, and LED lights.