Title | THE BUS TANK |
Brand | AMNESTY INTERNATIONAL |
Product/Service | HUMAN RIGHTS - CHARITY |
Category |
A03. Illustration |
Entrant
|
ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
|
Idea Creation
|
ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
|
Media Placement
|
OUT OF HOME MEDIA Copenhagen, DENMARK
|
Credits
Therese Vildstrup |
Robertt/Boisen & Like-minded |
Account Director |
Søren Christensen |
Robert/Boisen & Like-minded |
Partner/Strategist |
Heinrich Vejlgaard |
Robert/Boisen & Like-minded |
Creative Director |
Frederik Voetmann |
Robert/Boisen & Like-minded |
Art Director |
Niklas Hultquist |
Robert/Boisen & Like-minded |
Art Director |
Morten Onsgaard |
Robert/Boisen & Like-minded |
Artworker |
Henrik Sørensen |
Out of Home Media |
CEO |
David Bocquelet |
Robert/Boisen & Like-minded |
Illustrator |
English Translation of Main Headlines
Amnesty International needed to re-activate the attention about the war in Syria, but they only had a very limited budget to do it. The war in Syria has been going on for so long that people in peaceful countries tends to forget that something terrible is going on in other parts of the world.
Synopsis:
The creative idea is masking a Danish bus as a T-90 tank – similar to the many that daily fill the streets of Aleppo in Syria. The tank is illustrated in full size view to give a strong visual impression in the city scape. The physical bus wheels are integrated in the outdoor as part of the tank to give a realistic impression.