| Title | GRANDPARENTS |
| Brand | SANEX |
| Product/Service | BRAND CAMPAIGN (SHOWER GELS AND ANTIPERSPIRANTS) |
| Category |
A04. Photography |
|
Entrant
|
CONTRAPUNTO BARCELONA, SPAIN
|
|
Idea Creation
|
CONTRAPUNTO BARCELONA, SPAIN
|
Credits
| Jacint Cabau |
ContrapuntoBBDO |
Art Director |
| Aleix Bou |
ContrapuntoBBDO |
Creative Director |
| Carlos de Javier |
ContrapuntoBBDO |
Executive Creative Director |
| Francesca Knopp |
ContrapuntoBBDO |
Account Director |
| Júlia Padullés |
ContrapuntoBBDO |
Account Executive |
| Noemí Vidal |
ContrapuntoBBDO |
Executive Supervisor |
| Joanne Lee |
ContrapuntoBBDO |
Head of Planning |
English Translation of Main Headlines
Sanex is a brand strongly rooted in the healthy skin territory, with strong functional values, values shared by users but not engaging non-users.
Build an equity campaign that adds warmth by communicating the emotional benefit of keeping skin healthy, to create a more rounded brand with a stronger emotional appeal with users and non-users.