Title | THE MOST WANTED SHOTS |
Brand | GETTY IMAGES |
Product/Service | STOCK IMAGE |
Category |
A02. Data-Driven Targeting |
Entrant
|
TBWA\ISTANBUL, TURKEY
|
Idea Creation
|
TBWA\ISTANBUL, TURKEY
|
Credits
Ilkay Gurpinar |
TBWA\Istanbul |
Chief Creative Officer |
Volkan Karakasoglu |
TBWA\Istanbul |
Executive Creative Director |
Arkin Kahyaoglu |
TBWA\Istanbul |
Creative Director |
Can Bilginer |
TBWA\Istanbul |
Creative Group Head |
Onder Bayraktar |
TBWA\Istanbul |
Copywriter |
Ozan Aslan |
TBWA\Istanbul |
Art Director |
Erman Karahisarli |
TBWA\Istanbul |
Production Group Head |
Canan Polat |
TBWA\Istanbul |
Agency Producer |
Ayse Erdogan |
TBWA\Istanbul |
Group Account Director |
Oya Berk |
TBWA\Istanbul |
Brand Manager |
Ceren Calikusu |
TBWA\Istanbul |
Brand Executive |
The Campaign
Taking good quality photos isn’t that hard anymore, but selling them as stock images is still hard because potential photographers don’t know which images are high in demand. Our idea was to help and encourage potential photographers by letting them know the most searched keywords. We designed outdoor ads and placed them where that keyword’s photo can be easily taken.
We analyzed millions of image searches performed on iStock and found out the most searched keywords. Using these keywords we let the potential photographers know which photos are the most wanted ones. Basically we found user demand insights out of user search data.
Usually photographers shoot photos they believe will be high in demand, upload them and hope that they’ll be sold. By analyzing millions of image searches performed on iStock we found out which images are actually high in demand. This data basically helped us point the photographers and the potential photographers in the right direction and increase their chances of selling their images significantly.