THE MOST WANTED SHOTS

TitleTHE MOST WANTED SHOTS
BrandGETTY IMAGES
Category A02. Data-Driven Targeting
Product/ServiceSTOCK IMAGE
Entrant TBWA\ISTANBUL, TURKEY
Idea Creation TBWA\ISTANBUL, TURKEY
Credits
Name Company Position
Ilkay Gurpinar TBWA\Istanbul Chief Creative Officer
Volkan Karakasoglu TBWA\Istanbul Executive Creative Director
Arkin Kahyaoglu TBWA\Istanbul Creative Director
Can Bilginer TBWA\Istanbul Creative Group Head
Onder Bayraktar TBWA\Istanbul Copywriter
Ozan Aslan TBWA\Istanbul Art Director
Erman Karahisarli TBWA\Istanbul Production Group Head
Canan Polat TBWA\Istanbul Agency Producer
Ayse Erdogan TBWA\Istanbul Group Account Director
Oya Berk TBWA\Istanbul Brand Manager
Ceren Calikusu TBWA\Istanbul Brand Executive

The Campaign

Taking good quality photos isn’t that hard anymore, but selling them as stock images is still hard because potential photographers don’t know which images are high in demand. Our idea was to help and encourage potential photographers by letting them know the most searched keywords. We designed outdoor ads and placed them where that keyword’s photo can be easily taken.

We analyzed millions of image searches performed on iStock and found out the most searched keywords. Using these keywords we let the potential photographers know which photos are the most wanted ones. Basically we found user demand insights out of user search data.

Usually photographers shoot photos they believe will be high in demand, upload them and hope that they’ll be sold. By analyzing millions of image searches performed on iStock we found out which images are actually high in demand. This data basically helped us point the photographers and the potential photographers in the right direction and increase their chances of selling their images significantly.