SOUNDS OF TRAUMA

TitleSOUNDS OF TRAUMA
BrandDAVID LYNCH FOUNDATION
Product/ServiceDAVID LYNCH FOUNDATION
Category A05. Music / Sound Design
Entrant HEREZIE Paris, FRANCE
Idea Creation HEREZIE Paris, FRANCE
Production MORRISON FILMS Toronto, CANADA
Production 2 APOLLO STUDIOS Toronto, CANADA
Credits
Name Company Position
Pierre Callegari HEREZIE GROUP Chief Operating Officer
Andrea Stillacci HEREZIE GROUP Chief Executive Officer
Baptiste Clinet HEREZIE GROUP Executive Creative Director
Olivier Destenay HEREZIE GROUP Chief Technology Officer
Edouard De Pouzilhac HEREZIE GROUP Associate General Manager
Thomas Couteau HEREZIE GROUP Associate General Manager
Arno Pons HEREZIE GROUP Associate Managing Director
Aurélie de Villeneuve HEREZIE GROUP Digital Creative Director
Joseph Dubruque HEREZIE GROUP Creative
Axel Didon HEREZIE GROUP Creative
Raphael Stein HEREZIE GROUP Creative
Maria San Miguel HEREZIE GROUP Digital Art Director
Barbara Vaira HEREZIE GROUP Agency Producer
Sveva Rossino HEREZIE GROUP Assistant Agency Producer
Yan Dal Santo Morrison Films (a Mile Inn boutique) Director
Leanne McLellan Morrison Films (a Mile Inn boutique) Producer
Mike Kirsh Mile Inn Production Manager
Adam Crosby Morrison Films (a Mile Inn boutique) Director of Photography
Daniel J Kelly The Faculty Post Producer
Pascal Desjardins Apollo Studios Sound Design Arrangement
Kim Ball HEREZIE GROUP PR Director
Anne Rabasse HEREZIE GROUP PR Director

The Campaign

We created a film that shows what a veteran experiences in the course of a normal day. Viewers first watch various war scenes. Super: “These images are from the battlefield. The sounds are not.” Halfway through, the film cuts to everyday scenes from civilian life: an alarm clock going off, a fan swirling, a washing machine spinning, balloons and popcorn popping and fireworks going off. The idea was to extend this experience to digital and allow people to discover in depth each one of the sounds we used one by one.

Creative Execution

We developed an immersive website with a very simple and fluid user experience: www.soundsoftrauma.com This website presents the film “Sounds of Trauma” and gives the audience the opportunity to discover a mosaic of micro edits of the film featuring each of the sounds one by one. Visitors realize and make sure, in an impactful way, that the sounds from both parts of the film are exactly the same. The website also offers more insight and content, encouraging visitors to find out more about veterans’ PTSD (Post Traumatic Stress Disorder) and the David Lynch Foundation itself, increasing their inclination to donate.