| Title | SOUNDS OF TRAUMA |
| Brand | DAVID LYNCH FOUNDATION |
| Product/Service | DAVID LYNCH FOUNDATION |
| Category |
A05. Music / Sound Design |
|
Entrant
|
HEREZIE Paris, FRANCE
|
|
Idea Creation
|
HEREZIE Paris, FRANCE
|
|
Production
|
MORRISON FILMS Toronto, CANADA
|
|
Production 2
|
APOLLO STUDIOS Toronto, CANADA
|
Credits
| Pierre Callegari |
HEREZIE GROUP |
Chief Operating Officer |
| Andrea Stillacci |
HEREZIE GROUP |
Chief Executive Officer |
| Baptiste Clinet |
HEREZIE GROUP |
Executive Creative Director |
| Olivier Destenay |
HEREZIE GROUP |
Chief Technology Officer |
| Edouard De Pouzilhac |
HEREZIE GROUP |
Associate General Manager |
| Thomas Couteau |
HEREZIE GROUP |
Associate General Manager |
| Arno Pons |
HEREZIE GROUP |
Associate Managing Director |
| Aurélie de Villeneuve |
HEREZIE GROUP |
Digital Creative Director |
| Joseph Dubruque |
HEREZIE GROUP |
Creative |
| Axel Didon |
HEREZIE GROUP |
Creative |
| Raphael Stein |
HEREZIE GROUP |
Creative |
| Maria San Miguel |
HEREZIE GROUP |
Digital Art Director |
| Barbara Vaira |
HEREZIE GROUP |
Agency Producer |
| Sveva Rossino |
HEREZIE GROUP |
Assistant Agency Producer |
| Yan Dal Santo |
Morrison Films (a Mile Inn boutique) |
Director |
| Leanne McLellan |
Morrison Films (a Mile Inn boutique) |
Producer |
| Mike Kirsh |
Mile Inn |
Production Manager |
| Adam Crosby |
Morrison Films (a Mile Inn boutique) |
Director of Photography |
| Daniel J Kelly |
The Faculty |
Post Producer |
| Pascal Desjardins |
Apollo Studios |
Sound Design Arrangement |
| Kim Ball |
HEREZIE GROUP |
PR Director |
| Anne Rabasse |
HEREZIE GROUP |
PR Director |
The Campaign
We created a film that shows what a veteran experiences in the course of a normal day. Viewers first watch various war scenes. Super: “These images are from the battlefield. The sounds are not.” Halfway through, the film cuts to everyday scenes from civilian life: an alarm clock going off, a fan swirling, a washing machine spinning, balloons and popcorn popping and fireworks going off. The idea was to extend this experience to digital and allow people to discover in depth each one of the sounds we used one by one.
Creative Execution
We developed an immersive website with a very simple and fluid user experience: www.soundsoftrauma.com This website presents the film “Sounds of Trauma” and gives the audience the opportunity to discover a mosaic of micro edits of the film featuring each of the sounds one by one. Visitors realize and make sure, in an impactful way, that the sounds from both parts of the film are exactly the same. The website also offers more insight and content, encouraging visitors to find out more about veterans’ PTSD (Post Traumatic Stress Disorder) and the David Lynch Foundation itself, increasing their inclination to donate.