HORIZON - NORGES BANK EDUCATION CENTRE
| Title | HORIZON - NORGES BANK EDUCATION CENTRE |
| Brand | NORGES BANK, THE CENTRAL BANK OF NORWAY |
| Product/Service | HORIZON |
| Category |
B03. Experience Design: Multi Platform |
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Entrant
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HYPER INTERACTIVE Oslo, NORWAY
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Idea Creation
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HYPER INTERACTIVE Oslo, NORWAY
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Production
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HYPER INTERACTIVE Oslo, NORWAY
|
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Production 2
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SIXSIDES Oslo, NORWAY
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Additional Company
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BACK Oslo, NORWAY
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Credits
| Knut Sverre |
Hyper |
Advisor |
| Kristian Haukland |
Hyper |
Art Director |
| Ola Nielsen |
Hyper |
Copywriter |
| Mads Frantzen |
Hyper |
Designer |
| Henriette Røseth |
Hyper |
Support |
| John Terje Sirevåg |
Hyper |
Developer |
| Sindre Moen |
Hyper |
Developer |
| Torgeir Øverland |
Hyper |
Developer |
| Tim Kurvers |
Hyper |
Developer |
| Mari Veggum |
Hyper |
Designer |
| Ingeborg Justnes |
Hyper |
Project Manager |
| Katarina Haugersveen |
Hyper |
Project Manager |
| Ronald Kabicek |
Hyper |
Animation |
| Marcus Kjeldsen |
Hyper |
Motion Designer |
| Kalle Meidel |
Hyper |
Film Producer |
| Johannes Gorset |
Hyper |
Developer |
| Pål Arntzen |
Hyper |
Producer |
| Benedikte Holm |
Hyper |
Technical Project Manager |
| Line Abel Herud |
SixSides |
Designer |
| Torgrim Nordeide |
SixSides |
Advisor |
| Nils Rustad |
SixSides |
Designer |
| Bård Jemtland |
SixSides |
Designer |
| Thomas Nesse |
Back |
Developer |
| Lars-Petter Garen |
Back |
Developer |
| Christopher Olaussen |
Back |
Developer |
| Anja Østerli |
SixSides |
Project Manager |
| Einar Risnes |
Hyper |
Advisor |
| dr.oecon Gunhild Ecklund |
Freelance |
Advisor |
| John Erik Kaada |
Freelance |
Composer |
| Jean Tuffier |
Hyper |
Developer |
The Campaign
Norges Bank is Norway’s central bank. Raising public understanding of economics and finance is an important part of their social mission. How do you do that when your target audience can’t explain how interest works?
You delete the entire financial system. Then you challenge them to build a global economy, layer for layer.
Horizon is a 400-square meter economy-simulator that aims at taking 4000 students aged 18-20 a year from a bartering society to the complex economy we live in today.
After two and a half hour immersed in the simulation they’ve bartered as merchants, invented money and banks, recreated a famous financial crisis – the banking crisis of ’91, rebalanced the economy as a central bank and managed a large fund in the real-time economy.
By letting the audience gradually build the simulation as they learn, not only do they grasp the underlying mechanisms. But also how they’re connected.
Creative Execution
By collaborating with the Directorate for Cultural Heritage we implemented three projection screens, 9 individual touchscreens, a surround-sound system, special effects lighting, a server dedicated to running a complex simulation and thirty Samsung Galaxy S6-smart phones with a custom made operating system inside a building protected by cultural heritage laws.
The education centre is a permanent exhibition space inside Norges Bank located in the heart of Oslo’s financial district. It’s a 400-square meter, two and a half hour-long game with the same goal as the central bank itself: Build confidence in the value of money.
We mapped the education level of our target audience through interviews. Based on the interviews we developed the content in collaboration with dr.oecon Gunhild Ecklund, 12 experts from the central bank and six straight A-students handpicked from the target audience. This process started as early as 2014, but the material was continuously rewritten after being tested on the target audience.
The Education Centre opened autumn 2016 and has been fully booked ever since. Among the 150 randomly surveyed participants it has yet to receive a score under 5 out of 6 possible.
On initiative from the central bank the Education Centre’s success is measured in three parameters:
- Overall experience: How immersive, engaging and fun the experience was.
- Increased interest in economy: In what degree did the experience make you curious about economic topics?
- Increased learning: How much did you learn during the experience?
Here’s the average rating by the 150 randomly surveyed visitors.
Overall experience: 5.3/6
Increased interest in economy: 5.6/6
Increased learning: 5.2/6