BEAUTIFUL MINDS - THE WORLD OF SYNESTHESIA

TitleBEAUTIFUL MINDS - THE WORLD OF SYNESTHESIA
BrandDEUTSCHE SYNÄSTHESIE-GESELLSCHAFT E. V.
Product/ServiceMICROSITE
Category A02. Digital Illustration
Entrant DENKWERK Cologne, GERMANY
Idea Creation DENKWERK Cologne, GERMANY
Production DENKWERK Cologne, GERMANY
Credits
Name Company Position
Alina Schlaier denkwerk GmbH Creative Director
Raphael Ferraz denkwerk GmbH Art Director
Josefine Leonhardt denkwerk GmbH UX Designerin
Gregor Kuschmirz denkwerk GmbH Motion Director
Alexander Mitzkus denkwerk GmbH Motion Design
Corinna Voss denkwerk GmbH Editor
Ulrike Stemmer denkwerk GmbH Strategic Planner
Marcel Nürnberger denkwerk GmbH Project Manager

The Campaign

Synesthesia is a neurological phenomenon where the stimulation of one sense triggers another. For example, synesthetes can taste shapes, see music and hear colors. About 1 in 20 has synesthesia and many adults see it as a super power rather than a problem. The real problem lies much, much further back… We took four synesthetes’ perceptions and translated them into digital and virtual space. Our website and VR app show synesthesia in a playful, moving, intuitive and immersive way – for everyone.

Creative Execution

To open people’s eyes to this phenomenon, we made synesthesia visible through the eyes of those affected by it. For this, we took the perceptions of Molly, Ina, Silja and Leonore and translated them into digital and virtual space. All so we could raise awareness in a playful, moving, intuitive and immersive way – via a synesthetically designed platform and VR app. In short: by creating a synesthetic experience with lasting fascination.