BEAUTIFUL MINDS - THE WORLD OF SYNESTHESIA
| Title | BEAUTIFUL MINDS - THE WORLD OF SYNESTHESIA |
| Brand | DEUTSCHE SYNÄSTHESIE-GESELLSCHAFT E. V. |
| Product/Service | MICROSITE |
| Category |
A05. Music / Sound Design |
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Entrant
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DENKWERK Cologne, GERMANY
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Idea Creation
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DENKWERK Cologne, GERMANY
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Production
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DENKWERK Cologne, GERMANY
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Credits
| Alina Schlaier |
denkwerk GmbH |
Creative Director |
| Raphael Ferraz |
denkwerk GmbH |
Art Director |
| Josefine Leonhardt |
denkwerk GmbH |
UX Designerin |
| Gregor Kuschmirz |
denkwerk GmbH |
Motion Director |
| Alexander Mitzkus |
denkwerk GmbH |
Motion Design |
| Corinna Voss |
denkwerk GmbH |
Editor |
| Ulrike Stemmer |
denkwerk GmbH |
Strategic Planner |
| Marcel Nürnberger |
denkwerk GmbH |
Project Manager |
The Campaign
World’s First Interactive Synesthesia Experience
Synesthesia is a neurological phenomenon where the stimulation of one sense triggers another, e.g. tasting shapes, seeing music or hearing colors. One in twenty has it and while many consider it a super power, for others it’s problematic. Children are often misdiagnosed as autistic, because parents, caregivers, teachers and physicians aren’t familiar with synesthesia. The DSG is committed to changing this, but needed support. We took four synesthetes’ perceptions and translated them into digital and virtual space. Our website and VR app show synesthesia in a playful, moving, intuitive and immersive way – for everyone.
Creative Execution
To open people’s eyes to this phenomenon, we made synesthesia visible through the eyes of those affected by it. For this, we took the perceptions of Molly, Ina, Silja and Leonore and translated them into digital and virtual space. All so we could raise awareness in a playful, moving, intuitive and immersive way – via a synesthetically designed platform and VR app. In short: by creating a synesthetic experience with lasting fascination.