Title	VIRTUAL REALITY ULM EXPERIENCE
Brand	INTERACTIVE MEDIA FOUNDATION
Product/Service	VR EXPERIENCE FOR THE CITY OF ULM
Category	E02. Virtual Reality (VR)
Entrant	DEMODERN Hamburg, GERMANY
Idea Creation	DEMODERN Hamburg, GERMANY
Idea Creation 2	INTERACTIVE MEDIA FOUNDATION Berlin, GERMANY
PR	DEMODERN Hamburg, GERMANY
PR 2	INTERACTIVE MEDIA FOUNDATION Berlin, GERMANY
Production	DEMODERN Hamburg, GERMANY
Additional Company	WITTMANN/ZEITBLOM Berlin, GERMANY

Name	Company	Position
Alexander El-Meligi	Demodern GmbH	Managing Partner, Creative Director
Deborah Montag	Demodern GmbH	Project Manager
Mariana Gütt	Demodern GmbH	UX Designer
Kjell Wierig	Demodern GmbH	Designer
Marie Lazar	Demodern GmbH	3D Artist
Christopher Baumbach	Demodern GmbH	Creative Engineer
Sam Bäumer	Demodern GmbH	Creative Engineer
Saskia Kress	Interactive Media Foundation	Executive Producer
Diana Schniedermeier	Interactive Media Foundation	Executive Producer
Thorsten Schwarck	Interactive Media Foundation	Project Manager
Ina Krüger	Interactive Media Foundation	Creative Director

The Campaign

We were the first to develop a 3D world for the Birdly flight simulator. Through Virtual Reality, the user is invited to explore the historic city of Ulm in 1890. At the heart of our experience is the highest steeple of the world – the Ulm Minster. A cathedral 500 years in the making. Our aim was to create a unique VR Experience. In the context of “The City of the Future 2030”, the installation is supposed to give both inhabitants and tourists of Ulm the chance to explore the historic city from a bird’s perspective.

Creative Execution

For this purpose, our concept, design and development team became deeply acquainted with the city of Ulm and the action of flying. In order to visualize the historical city as realistic and impactful as possible, we recreated even minor details that determined the historic townscape. Within six months, we modeled, textured and placed around 2.000 historical houses and 6.000 further objects. Along with tailor-made shaders and lightmaps, our team brought Ulm of 1890 back to life. Since its opening, each month more than 1500 people are experiencing their very own dream of flying, in the very center of Ulm, Germany.