Title	THE SOUNDBOOK APP
Brand	NORDSÜD PUBLISHING HOUSE
Product/Service	APP
Category	E03. Innovative Use of Technology
Entrant	JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Idea Creation	JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Media Placement	JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
PR	JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Production	JUNG VON MATT/LIMMAT Zürich, SWITZERLAND

Name	Company	Position
Dennis Lueck	Jung von Matt/Limmat	Chief Creative Officer
Alain Eicher	Jung von Matt/ Limmat	Creative Director
Hanja Heuss	Jung von Matt/ Limmat	Creative Director Digital
Marie Vuilleumier	Jung von Matt/ Limmat	Consultant
Renè Schwarz	Jung von Matt/ Limmat	Executive Digital Director
Cansu Sezer	Jung von Matt/ Limmat	Art Director Digital
Lukas Frischknecht	Jung von Matt/ Limmat	Art Director
Ben Staudemann	Jung von Matt/ Limmat	Art Director
Manuela Tappe	Jung von Matt/ Limmat	Art Director

The Campaign

The idea was to enhance the pleasure of reading with the help of technology. The Soundbook app creates an audio atmosphere surrounding the story you read out aloud to your children. Via voice recognition software, appropriate sounds from an audio databank are produced in real time, thus creating a new dimension of reading pleasure.

Creative Execution

The launch of the app was synchronised with the launch of a new children’s book. Via newsletter, in-store ads and social-media ads, the target group was teased with the Soundbook app. The app itself was given away for free in order to guarantee fast distribution.

The new combination of children’s book plus Soundbook app paid off. Consumers brought the first edition of the book directly to number 1 on the market – just like the second edition. The app obviously helped selling the book. Soundbook will now be applied for a vast series of children’s books published by NordSüd Verlag.

The strategy was to take reading to the next level – but without spoiling what is great about reading, which is the social aspect of sitting together and enjoying those precious family moments.