Title	CORONA PRESENTS #PARAISOSECRETO
Brand	AB-INBEV
Product/Service	CORONA
Category	E02. Virtual Reality (VR)
Entrant	WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Idea Creation	WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Idea Creation 2	THE MILL London, UNITED KINGDOM
PR	ABMC New York, USA
Production	THE MILL London, UNITED KINGDOM
Production 2	SICARIO Mexico City, MEXICO
Production 3	COCOLAB Mexico City, MEXICO

Name	Company	Position
Mark Bernath/Eric Quennoy	Wieden+Kennedy Amsterdam	Executive Creative Director
Wieden+Kennedy Alvaro Sotomayor/Geoffrey Lillemon/Anita Fontaine	Wieden+Kennedy Amsterdam	Creative Director
Joe Togneri/Lizzy Harris	Wieden+Kennedy Amsterdam	Head of Broadcast Production
Kelsie van Deman/Annatruus Bakker	Wieden+Kennedy Amsterdam	Interactive Production
Maria Correa	Wieden+Kennedy Amsterdam	Planner
Greg White	Wieden+Kennedy Amsterdam	Head of Digital Strategy and Comms Planning
Hillary Heath	Wieden+Kennedy Amsterdam	Communications Planner
Freddie Young/Jordan Sowunmi	Wieden+Kennedy Amsterdam	Digital Strategist
Kirk Johnsen/Courtney Trull/Franky Wardell/Thomas Missault	Wieden+Kennedy Amsterdam	Account Team
Janna Boesjes/Dylan Galletly	Wieden+Kennedy Amsterdam	Project Management
Kacey Kelley	Wieden+Kennedy Amsterdam	Business Affairs
Marc Winklhofer	Wieden+Kennedy Amsterdam	Creative Developer
Leeza Pritychenko	Wieden+Kennedy Amsterdam	Digital Art Director
Adam Parry /Adam Grint	The Mill	Creative Director
Jarrad Vladich	The Mill	Producer
Ed Thomas	The Mill	3D Tech Lead Artist
Roberto Costas Fernandez	The Mill	Lead Developer
Dan Moller	The Mill	3D Art Lead
Noel Drew/Martin Thelwell	The Mill	Creative Engineer
Eric Alba	The Mill	Event Producer
Mayari Machado	Sicario	Event Producer
Lilyana Zea	Sicario	Assistant Producer
Rodrigo Pérez	Sicario	Project Manager
Eileen Tuma	Sicario	PR Manager
Alejandro Machorro	Cocolab	Director
Carlos Velazquez	Cocolab	Business Development
Christian Mejía	Cocolab	Project Manager
Andrés Mejías	Cocolab	Project Producer
Felipe Linares	Cocolab	Chief Set Designer
Alejandro Araiza	Cocolab	Chief Operation Officer

The Campaign

Combining theatrics, VR technology and interactive set design, Corona simulated a journey to Paradise through a jungle setting, awakening the senses and bringing the feeling of being completely immersed in nature. Upon entering the location, visitors were met by a Paradise Concierge who handed over a special gold coin enabling access to the VR paradise hidden somewhere within the space. Through a series of interactive moments with characters in an urban bar setting, visitors eventually gained access to the secret paradise via a hidden door camouflaged as a Corona vending machine. The immersive journey that follows takes place in a space lined with plants, sand, heat, wind and even scents, allowing visitors to feel real-world elements as they travelled through the jungle to the beach. The hyper realistic mixed reality experience seamlessly combined the digital and physical world, effectively triggering the brain to want to spend more time outdoors.

Creative Execution

Corona is a brand that champions the outdoors and believes that people need to rethink their everyday routines and spend more time in nature. To reach people who are surrounded by concrete and glued to screens, we turned to technology – the very thing that keeps us indoors – to inspire people to get outside more often. Our virtual secret Paradise combined several different types of technology and mediums to make VR feel real, not just something you put on goggles for but to create an experience that actually transports you outdoors. From calibrating the hands in the virtual world with the objects we can touch in the physical world, to allowing people to explore Paradise untethered and freely as they feel the warmth of the sun on their skin, every interaction was designed to make people feel what it’s like to be outdoors.