Title	PREDICTIVE WORLD
Brand	UBISOFT
Product/Service	VIDEO GAMES
Category	D01. Data
Entrant	SID LEE Paris, FRANCE
Idea Creation	SID LEE Paris, FRANCE
Production	STINK STUDIOS Paris, FRANCE

Name	Company	Position
Sylvain Thirache	SID LEE Paris	Executive Creative Director
Johan Delpuech	SID LEE Paris	President
Alex Pasini	SID LEE Paris	VP Strategy
Stephane Soussan	SID LEE Paris	Creative Director
Celine & Clement Mornet-Landa	SID LEE Paris	Creative Director
Ludovic Gontrand	SID LEE Paris	Art Director
Simon Lamasa	SID LEE Paris	Copywriter
David Bismut	SID LEE Paris	Digital Production Director
Thomas Laget	SID LEE Paris	Head of Integrated production Director
Clement Cassajus	SID LEE Paris	Digital Producer
Bruno Lee	SID LEE Paris	Deputy Managing Director
Martin Cochet	SID LEE Paris	Account Manager
Ambroise Soulé	SID LEE Paris	Strategist
-	The University of Cambridge Psychometrics Centre	Data Provider
Vess Popov	The University of Cambridge Psychometrics Centre	Business Development Director
Dr Chris Gibbons	The University of Cambridge Psychometrics Centre	Director of Health Assessment
Jana Hoferkova	The University of Cambridge Psychometrics Centre	Psychometrician
Esther Beierl	The University of Cambridge Psychometrics Centre	Psychometrician

The Campaign

Everyday we hear about a new poll, we read a new study, we’re told about new statistics that show how every piece of data that describes us alters our future: how the food we eat, the cigarettes we smoke, where we live, our gender, our age, our car make is going to alter predictions about our future life, the money we earn, the time of our death. What we wanted to do is show people what changes what and by what amount. We wanted to give users the opportunity to see how their data defines who they are for systems. We wanted to let people be the system in a way, and ultimately play with it. Predictive World is an online experience that reveals what a powerful, all-seeing algorithm can predict about an individual based on their online footprint, public information and Facebook ‘Likes’.

Creative Execution

Built in collaboration with the Psychometrics Centre of the University of Cambridge, Predictive World processes your digital footprint to scientifically calculate over 60 predictions on what you are and even what you’ll most likely be. It is based on a custom database of 6.4 billion information (from sources like the UN, WHO, World Bank, OECD) and specially built algorithms that identify personalities in social media behavior. After 8 months of development, Predictive World was launched on November 10, 2016.