DISCOVER THE MAGIC OF CRAFT
| Title | DISCOVER THE MAGIC OF CRAFT |
| Brand | MONTBLANC |
| Product/Service | MONTBLANC |
| Category |
A03. Video / Moving Image |
|
Entrant
|
SCHOLZ & FRIENDS Berlin, GERMANY
|
|
Idea Creation
|
SCHOLZ & FRIENDS Berlin, GERMANY
|
|
Production
|
SALON ALPIN Vienna, AUSTRIA
|
Credits
| Matthias Spaetgens |
Scholz & Friends |
Chief Creative Officer |
| Robert Krause |
Scholz & Friends |
Managing Creative Director |
| Jörg Waschescio |
Scholz & Friends |
Creative Director |
| Max Marohn |
Scholz & Friends |
Art Director |
| Ramona Junggeburth |
Scholz & Friends |
Art Director |
| Felix John |
Scholz & Friends |
Copywriter |
| Nina Stegmann |
Scholz & Friends |
Account Manager |
| Janice Kretschmer |
Scholz & Friends |
Account Manager |
| Jana Huth |
Scholz & Friends |
Account Manager |
| Kilian Kapfer |
Scholz & Friends |
Strategist |
| Kirill Falkow |
Scholz & Friends |
Strategist |
| Nele Siegl |
Scholz & Friends |
Agency Producer |
| Kristin Ammon |
Scholz & Friends |
Agency Producer |
| Lip Comarella |
Salon Alpin |
Director, Cinematographer, Editor |
| Simon Griesser |
Salon Alpin |
Director, Cinematographer, Editor |
| Daniela Leitner |
n/a |
Character Design, Painting |
| Matthias Hacksteiner |
fifth music |
Music |
| n/a |
Oldskull FX |
Puppet Construction |
| n/a |
COLA |
Animation, Set construction |
| Stefan Paul Kernjak |
n/a |
Programmer |
| Maria Groh |
Montblanc |
Associate Director Marketing Communications |
| Emel Biallas |
Montblanc |
Senior Manager Brand Communications |
The Campaign
Montblanc has a long-standing tradition of finest craftsmanship. The craftsmen’s skills and traditions handed on from generation to generation lay the foundation for the brand’s outstanding quality. The campaign’s objective is to bring Montblanc into the consumer’s relevant set for the Christmas season – the highest grossing time of the year – as a brand with a long tradition of craftsmanship.
Creative Execution
During Christmas time, even the most rational adults long for a time of wonder, for miracles to become true. We address this longing with a magical story of handmade craftsmanship, which seems almost fairytale-like in a world of mass-produced goods.
Under the tagline “The Magic of Craft”, we visit the diligent craftsmen at the Montblanc workshops in Switzerland, Italy and Germany. Befitting the content, the web experience itself is a carefully hand-crafted stop-motion animation. The design of the hand-crafted puppets and sets is modern yet emotional and uses a wide variety of materials from silicon, to wood and leather.