Title | RIJKS SNAPGUIDE |
Brand | RIJKSMUSEUM |
Product/Service | RIJKS SNAPGUIDE |
Category |
B01. User Experience Design (UX) |
Entrant
|
MEDIAMONKS Amsterdam, THE NETHERLANDS
|
Idea Creation
|
MAAK Amsterdam, THE NETHERLANDS
|
Idea Creation 2
|
MEDIAMONKS Amsterdam, THE NETHERLANDS
|
Idea Creation 3
|
RIJKSMUSEUM Amsterdam, THE NETHERLANDS
|
Production
|
MEDIAMONKS Amsterdam, THE NETHERLANDS
|
Credits
MAAK |
MAAK |
Creative Agency |
Rijkmuseum |
Rijkmuseum |
Museum & PR |
MediaMonks |
MediaMonks |
Creative Production Partner |
The Campaign
To connect the mobile-first and social media savvy generation of today with 17th century art by using popular social media influencers.
Using some of the Netherland’s most famous influencers, the idea was to engage youth in a fun and informal app that aims to educate teens on art history in a way that matches their digital-first behaviour and relates to their present day life experience.
Creative Execution
Implementation
SnapGuide was launched in April 2017 at the Rijksmuseum Amsterdam as part of the education curriculum.
Placement & Scale
Rijksmuseum, Amsterdam, the Netherlands
Touch points
Mobile and social media
Materials, style elements, design choices
Design choices were inspired by popular social media channels that young people use. We wanted to make sure that it was fun and playful to use the app, and that from a user experience it would feel familiar. Our aim was to try and maximise engagement with both the art on show and the app.
Methods and process
During the concept and production phase, the SnapGuide was tested on a pre-selected target audience that included students and teachers, with the feedback being overwhelmingly positive. Following this, the app was launched at the Rijksmuseum as part of the education curriculum.
Timeline
Production for the SnapGuide began on the 1st of February 2017 and was finished on the 5th of April 2017, with the SnapGuide becoming a semi-permanent feature of the museum.