| Title | NISSAN X-TRAIL |
| Brand | NISSAN |
| Product/Service | NISSAN X-TRAIL |
| Category |
A04. Image Design |
|
Entrant
|
MEDIAMONKS Amsterdam, THE NETHERLANDS
|
|
Idea Creation
|
NISSAN Guangzhou City, CHINA
|
|
Idea Creation 2
|
TBWA\GUANGZHOU Guangzhou, CHINA
|
|
Production
|
MEDIAMONKS Amsterdam, THE NETHERLANDS
|
Credits
| Dongfeng NISSAN |
Dongfeng NISSAN |
Automobile manufacturing |
| TBWA |
TBWA |
Creative Agency |
| MediaMonks |
MediaMonks |
Creative Production Partner |
The Campaign
We wanted to bring the experience of the Nissan X-Trail and the subsequent TVC to Virtual Reality.
The idea was to allow users to travel through three epic scenes with Nissan’s new X-trail. Using the evolving TVC as a basis, the VR needed to include both scenes and characters that were found in the television commercial.
During the virtual experience, users needed to be able to interact with the tech features of the car and learn about NISSAN’s Intelligent Technologies.
Creative Execution
Implementation
The VR experience custom built for an installation supported by the Oculus headset
Placement
Made available across major NISSAN dealerships
Brand relevance
The 4D experience puts the user behind the wheel of the newly launched NISSAN X-TRAIL in an environment that was modelled on the TVC. We translated the linear narrative from the TVC to an immersive and interactive experience that perfectly highlighted the car’s technical features.
Touch points
VR installation
Materials, style elements, design choices
Thousands of manually modified 3D assets were used to fill the 360 angled environments with jungle, forest, desert and a sunset. We chose near photo realism quality using Clarisse and mimicked the not yet finished TVC in every aspect, including storyline, environment, and characters.
Timeline
The whole experience was produced in 6 weeks