Category E03. Innovative Use of Technology
Idea Creation 2 FLOCK London, UNITED KINGDOM
Name Company Position
Robert Northam R/GA London Creative Director, Visual Design
Jen Heazlewood R/GA London Creative Director, Experience Design
Lachlan Williams R/GA London Strategy Director
Tomas Freriksen R/GA London Senior Visual Designer
Rachel Jones R/GA London Experience Designer
Philip Mueller R/GA London Senior Copywriter
Leen Verburgh R/GA London Senior Producer
James Temple R/GA London EVP Chief Creative Officer EMEA
Rick Williams R/GA London Executive Director Business Transformation
Nicolas Olivieri R/GA Ventures Senior Director of Programs R/GA Ventures
Matt Webb R/GA London Managing Director IoT UK Accelerator
Lisa Ritchie R/GA Ventures Program Director R/GA Ventures
Chloe Cronyn R/GA London Content Producer
Ed Steadman R/GA London Junior Video Editor

The Campaign

Until now, it’s been impossible to identify and quantify drone flight risks – air hazards, ground hazards, people – in real time. Commercial drone operators want to fly safely, but they don’t have the tools. This has led to airport disruption and even the first drone-related death. Which has led to a problem for the insurance industry: if insurers can’t quantify the risk, it’s hard to sell premiums. The Flock app offers drone pilots accurate, competitive single-flight quotes on the spot. What makes our work different is that we use our big data and proprietary analysis to produce a unique result – a single risk metric that represents the risk of any single drone flight, anywhere in the world.

Creative Execution

We have partnered with leading aviation insurer Allianz to offer instant drone insurance anytime, anywhere, through our app. From the brand to the app and the bespoke risk metric, we crafted a unified design system from the ground up. Weather, obstacle, time and people data are visualised through an intuitive experience and simple visual language that provide users with the feeling of expert reassurance they need to make clear decisions. Operators get a map that explains their risk environment in real time. We give them a large flight zone and identify hazards within that local environment – buildings, population density and hyper-local weather. This guidance is coupled with offers to buy completely customised insurance policies. With one click, operators are insured for 60 minutes. We have reduced insurance premium periods from a year down to a single flight, allowing us to customise the price and type of insurance we can offer. We collect huge amounts of flight data and claims data, which we feed back into the app, so our algorithms can get significantly more intelligent over time.