Category E03. Innovative Use of Technology
Idea Creation 2 DIGISEQ Ickenham, UNITED KINGDOM
Name Company Position
Robert James Powell R/GA London Design Director
Robert Northam R/GA London Creative Director, Visual Design
Amelia Cope R/GA London Senior Producer
Jessica Ryde R/GA London Senior Consultant
Bradie Tippetts R/GA London Senior Copywriter
James Temple R/GA London EVP Chief Creative Officer EMEA
Nicolas Olivieri R/GA Ventures Senior Director of Programs R/GA Ventures
Matt Webb R/GA London Managing Director IoT UK Accelerator
Lisa Ritchie R/GA Ventures Program Director R/GA Ventures
Chloe Cronyn R/GA London Content Producer
Matt Deeming R/GA London Video Editor

The Campaign

The way we make payments is changing. In January 2017, there were 351 million contactless payments made in the UK, a 2.6x increase compared with last year. Digital payments are being made with mobile phones, wearables and more. We expect the range of pay-enabled devices to keep growing. Right now, giants like Samsung and Apple enable payments, but only on their devices – and tokenisation is only available on their platforms. Digiseq is opening up the landscape. Our system can turn any object, from a handbag to a cufflink, into a secure payment device.

Creative Execution

Through our secure, unique and user-centric platform, we can enable a consumer to download their credit card credentials into any wearable and turn it into a payment device. We’re the only company in the world that can do this in a secure, approved and – most importantly – practical way. Our system can be used on a mobile or tablet, by a POS or in a warehouse. We have partnered with some of the biggest names in the industry, from secure chip manufacturers to banks such as Barclays and ABN AMRO, to device manufacturers such as Swatch and Kerv. Our system is secure and certified by the payment schemes. It fits into manufacturers’ existing supply chains and meets the aesthetic demands of the wearable industry. It has the approval of all vendors and parties participating in the ecosystem. Digiseq’s brand identity also delivers a trusted face for a product with endless opportunities. The scalable mark represents a ‘Payment Ready’ technology that can also be partnered with other brands in a supportive manner. It’s all managed through a simple, single connection. We can connect all the banks with any consumer device that has our chip, with all the complexity and security taken care of instantly.