Title	ROSHE 2 VR: NEW PERSPECTIVE
Brand	NIKE
Product/Service	NIKE
Category	E02. Virtual Reality (VR)
Entrant	180HEARTBEATS+JUNG VON MATT Warsaw, POLAND
Idea Creation	180HEARTBEATS+JUNG VON MATT Warsaw, POLAND
Production	180HEARTBEATS+JUNG VON MATT Warsaw, POLAND

Name	Company	Position
Mikołaj Sadowski	180heartbeats + JUNG v MATT	CHIEF CREATIVE OFFICER & PARTNER
Bartłomiej Walczuk	180heartbeats + JUNG v MATT	Creative Director
Adam Caban	180heartbeats + JUNG v MATT	Art Director / Design
Ignacy Ostrowski	180heartbeats + JUNG v MATT	Art Director
Bartosz Grędysa	180heartbeats + JUNG v MATT	Copywriter
Małgorzata Garapich	180heartbeats + JUNG v MATT	Copywriter
Jan Wachowski	180heartbeats + JUNG v MATT	Motion Designer
Magdalena Kozanowska	180heartbeats + JUNG v MATT	Account Director
Marcin Dworucha	F25	Producer
Monika Wagner	F25	Producer
Szymon Gregorczyk	180heartbeats + JUNG v MATT	Technology Director
Adrian Siulik	180heartbeats + JUNG v MATT	Developer
Piotr Skwira	180heartbeats + JUNG v MATT	Developer
Justyna Brocławik	Nike	Client
Jędrzej Jędrzejewski	Nike	Client

The Campaign

Nike Roshe is already a legendary shoe. In 2016 - Nike Roshe 2 was launched, changing the perspective of an iconic sneaker. And to prove this change we created an unique experience - an interactive VR arcade game that allows players to jump above Warsaw horizon and feel this perspective by themselves.

Creative Execution

We created an unique experience - an interactive VR arcade game that allows players to jump above Warsaw horizon and feel this perspective by themselves. VR challenge with a real trampoline The VR experience was to jump on the trampoline and reach above the Warsaw horizon. Of course everything in 360 degrees. To do so, players had to find the number "2" and keep their eyesight on it for 2 seconds. Every success was an ever-growing leap on the trampoline with the final one allowing for a virtual flight over Warsaw and then a return to the ground.