Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
Darren Richardson, Ton Hollander |
BBDO Düsseldorf GmbH |
Chief Creative Officer |
Kristoffer Heilemann |
BBDO Duesseldorf GmbH |
Creative Managing Director |
Andy Wyeth |
BBDO Düsseldorf GmbH |
Creative Director |
Veikko Hille |
BBDO Düsseldorf GmbH |
Creative Director |
Jan Peisert |
BBDO Düsseldorf GmbH |
Senior Digital Art Director |
Luis Branco |
BBDO Düsseldorf GmbH |
Digital Art Director |
Ann-Catrin Blömer, Rosario Brancato, Julia Kinast |
BBDO Düsseldorf GmbH |
Art Director / Digital |
Eva Lia |
BBDO Düsseldorf GmbH |
Art Director |
Katharina Röhl |
BBDO Düsseldorf GmbH |
Copywriter |
Holger Bengel, Patrick Holtkamp, Daniel Biallowons, Meike Braun |
BBDO Düsseldorf GmbH |
Account Team |
Diana Augustin, Deborah Schaper |
BBDO Düsseldorf GmbH |
Planning |
Christian Stenger |
BBDO Düsseldorf GmbH |
Technical Director |
Michael Helmke, Tim Sträter |
Proximity Technology GmbH |
Business Partner / Technical Partner |
Christoph Hirtz, Andreas Otten, Tobias Baltrusch |
Proximity Technology GmbH |
Software Development Team |
Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer |
Michael Koch, Niklas Lemburg, Lukas Schmücker |
CraftWork - a brand of ad agencyservices GmbH |
Producer |
Juhn Kim, Niklas Lemburg |
CraftWork - a brand of ad agencyservices GmbH |
Editor |
- |
CraftWork - a brand of ad agencyservices GmbH |
Post Production Company |
Franz Schuier |
BBDO Düsseldorf GmbH |
Agency Producer |
These days, traditional recipe books are being replaced by mobile devices in the kitchen. But with many more mobile devices helping us to bake, the problem is their screens don’t go particularly well with working hands covered in flour, egg, butter and chocolate etc. So, we created the first baking app with touchless gesture control, to keep hands free for baking and screens free from mess.
The app was launched on the apple app store and Google play store for Christmas, which is one of the most popular times for baking in Germany Each recipe is brought to life by a series of short (2-4 sec) looping film sequences that provided a visual representation for each recipe step. The design of the app was characterized by warm chocolaty colors to fit with the Christmas themed recipes. The use of a textured baking paper background also helps immerse the user into the world of backing. Once in the app, the user only has to push the BAKEMODE button within a recipe to begin the magic. Thanks to technology that detects the hand movement of the user through the device’s camera, bakers are able to navigate a recipe like never before and helped us reinfuse the traditional brand of Dr. Oetker with innovation once again.