Product/ServiceSTORE TOOLS
Category A05. Music / Sound Design
Name Company Position
Benjamin Marchal TBWA\Paris Executive Creative Director
Faustin Claverie TBWA\Paris Executive Creative Director
Fabien Duval TBWA\Paris Copywriter
Glen Troadec TBWA\Paris Copywriter
Fabien Gille TBWA\Paris Art Director
Paul Reyrolle TBWA\Paris Art Director
Jérémy Armand TBWA\Paris Art Director
Romain Belleville TBWA\Paris Art Director
Philippe Simonet DAN\Paris C.E.O
Anthony Hamelle DAN\Paris Chief Digital Officer
Guilhem Vacher DAN\Paris Creative Technologist
Nicolas Barres DAN\Paris Digital Art Director
Charline Dantigny DAN\Paris Digital Copywriter
Christophe Courty DAN\Paris Lead Motion
Yann Lupion DAN\Paris Lead UX
Kamal Zitouni DAN\Paris App Developer
Maxime Boiron TBWA\Else C.E.O
Cathy Pericone TBWA\Else Producer
Fabrice Pouvreau TBWA\Else Sound Director
Anne Vincent TBWA\Paris Vice President
Marc Fraissinet TBWA\Paris Account Director
François-Xavier Parison TBWA\Paris Account Manager
Hungry Beards TBWA\Paris Directors
Julie Laroussinie DAN\Paris Digital Project Manager
Juliette Gonzales DAN\Paris Junior Digital Project Manager

The Campaign

Castorama is the brand who knows us and who accompanies us in all the moments of our life. Moments spent with your family are rare. That’s why they’re so precious. Bedtime is the only time of day when parents and children are really spend time together. We have turn this precious moment into a magical moment. We invent a new discovery medium, an accessible, fun and innovative way to tell stories to children: THE MAGIC WALLPAPER, the first wallpaper that gives access to innumerable adventures.

Creative Execution

The creation of THE MAGIC WALLPAPER is part of an interview with a Psycho-educator, Sole?ne Bourque, that evoked the very active development of children's imagination between 2 and 6 years, notably through the stories we tell them. The application was also thought for children: its design, animations and user experience were worked to be the most child compliant. Whatever page you are on, the child can follow the navigation with his father or mother. Each action or functionality has been thought out for the attention of the child to be captured and his or her imagination to be stimulated. These stories were specifically recorded in order to be appreciated both by children and their parents. You can either choose an Audio mode to listen to the stories or reading mode. In reading mode, the story is heightened by a musical score, composed of musical tableaux that are launched automatically with the natural scroll movement. Certain button words can be activated just by pressing them and launch sounds that establish an atmosphere or bring characters to life. In audio Mode : All the stories are told by famous actors and are pre-recorded in the app, that can work in offline mode.