Demo Film

Presentation Image

Title	SCARS
Brand	UBISOFT
Product/Service	FOR HONOR
Category	A01. Interface & Navigation (UI)
Entrant	DDB PARIS, FRANCE
Idea Creation	DDB PARIS, FRANCE
Idea Creation 2	UBISOFT Paris, FRANCE
Production	MAKE ME PULSE Paris, FRANCE

Name	Company	Position
Alexander Kalchev	DDB Paris	Executive Creative Director
Rémi Dias das Almas	DDB Paris	Copywriter
Mickaël Jacquemin	DDB Paris	Art Director
Marie-Elise Archambaud	DDB Paris	Account Manager
Loup-Eder Noël	DDB Paris	Account Supervisor
Laetitia de Camas	DDB Paris	Account Supervisor
Alban 404	-	Game Advisor
Geoffroy Sardin	Ubisoft	Vice-President
Guillaume Carmona	Ubisoft	Marketing Director
Camille Aneas	Ubisoft	Marketing Director EMEA HQ
Pierre Thomas	Ubisoft	EMEA Online Brand Manager
Nicolas Rajabaly	Make me pulse	Producer
Julien Rault	Make me pulse	Producer
Grégory Bruneau	Make me pulse	Producer

The Campaign

To showcase the “For Honor” universe and 3 factions, we created an immersive experience. Gamers were invited to retrace the past of a Knight, a Viking and a Samurai through the scars on their weapons. From first combat to the owner’s death, each scar showed a video created with in-game footage. jIn the end, gamers personalized their weapon with over 190 combinations possible. And finally, a unique code for an exclusive pre-launch trial appeared on the blade of their weapon, driving engagement and beta-testing.

Creative Execution

Scars offers an immersive interactive experience with ultra-realistic WebGL rendering. The user finds himself face to face with each exquisitely rendered warrior. As you scroll down, you discover the warrior’s life. Thanks to motion capture and spatialized sound design techniques, every sound faithfully highlights each movement and impact of the scene.