Title Brand Product / Service Entrant Company Location Idea Creation Company Location Production Company Location Award
B01 User Experience Design (UX)
EVEREST
TOYOTA / TOYOTA LAND CRUISER SUVS
YANDEX Moscow RUSSIA YANDEX
Moscow
RUSSIA YANDEX
Moscow
JETSTYLE
Ekaterinburg
NEQ4
Moscow
RUSSIA
B02 Native & Built-In Feature Integration
TASTEFACE
MARMITE, UNILEVER / MARMITE? // SPREAD?
ANALOGFOLK London UNITED KINGDOM ANALOGFOLK
London
UNITED KINGDOM
THE SOUNDBOOK APP
NORDSÜD PUBLISHING HOUSE / APP
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Short List
B03 Experience Design: Multi Platform
BEAUTIFUL MINDS - THE WORLD OF SYNESTHESIA
DEUTSCHE SYNÄSTHESIE-GESELLSCHAFT E. V. / MICROSITE
DENKWERK Cologne GERMANY DENKWERK
Cologne
GERMANY DENKWERK
Cologne
GERMANY
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY UNIT9
London
WHO'S MCQUEEN PICTURE
Zürich
UNITED KINGDOM
SWITZERLAND
HORIZON - NORGES BANK EDUCATION CENTRE
NORGES BANK, THE CENTRAL BANK OF NORWAY / HORIZON
HYPER INTERACTIVE Oslo NORWAY HYPER INTERACTIVE
Oslo
NORWAY HYPER INTERACTIVE
Oslo
SIXSIDES
Oslo
NORWAY
Short List
EARTH7. THE SPACE ROVER DESTINED FOR EARTH
S7 AIRLINES / S7 AIRLINES
ISD GROUP Kiev UKRAINE WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS ISD GROUP
Kiev
KA.KA.HA
London
UKRAINE
UNITED KINGDOM
EVEREST
TOYOTA / TOYOTA LAND CRUISER SUVS
YANDEX Moscow RUSSIA YANDEX
Moscow
RUSSIA YANDEX
Moscow
JETSTYLE
Ekaterinburg
NEQ4
Moscow
RUSSIA
B04 Overall Functional Design
BEAUTIFUL MINDS - THE WORLD OF SYNESTHESIA
DEUTSCHE SYNÄSTHESIE-GESELLSCHAFT E. V. / MICROSITE
DENKWERK Cologne GERMANY DENKWERK
Cologne
GERMANY DENKWERK
Cologne
GERMANY
THE HISTORY OF THE MAUSOLEUM OF AUGUSTUS
FONDAZIONE TIM / THE RESTORATION PROJECT OF THE MAUSOLEUM OF AUGUSTUS
HAVAS MILAN ITALY HAVAS MILAN
ITALY UPRISING
Milan
ITALY
SEARCHING FOR SYRIA
GOOGLE / GOOGLE
R/GA LONDON UNITED KINGDOM R/GA LONDON
UNITED KINGDOM
C01 Editorial
4MATIC ADAPTIVE BOOK
MERCEDES-BENZ / 4MATIC
GRUPPO RONCAGLIA Rome ITALY GRUPPO RONCAGLIA
Rome
ITALY
SEARCHING FOR SYRIA
GOOGLE / GOOGLE
R/GA LONDON UNITED KINGDOM R/GA LONDON
UNITED KINGDOM
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE TBWA\PARIS
TBWA\DAN PARIS
FRANCE
Silver
C02 Rich Media
DESPERADOS AUGMENTED EDITION
DESPERADOS / BEER / DESPERADOS AUGMENTED EDITION
MNSTR Paris FRANCE MNSTR
Paris
FRANCE MNSTR
Paris
FRANCE
C03 Omni-Channel Storytelling
DARK DIARIES
FREE DEMOCRATIC PARTY / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY HEIMAT
Berlin
PX1 BERLIN
Düsseldorf
PIRATES 'N PARADISE
GERMANY
GUILTY PLEASURES
HALEBOP / MOBILE SUBSCRIPTION BUNDLED WITH WIRELESS SPEAKER
PERFECT FOOLS Stockholm SWEDEN PERFECT FOOLS
Stockholm
SWEDEN SWIM CLUB
Stockholm
SWEDEN
LABEL OF LOVE
MONOPRIX / MONOPRIX - 85 YEARS OF THE BRAND
ROSAPARK Paris FRANCE ROSAPARK
Paris
FRANCE INSURRECTION
Paris
MATHEMATIC
Paris
SCHMOOZE
Paris
FRANCE
D01 Data
BEAUTIFUL MINDS - THE WORLD OF SYNESTHESIA
DEUTSCHE SYNÄSTHESIE-GESELLSCHAFT E. V. / MICROSITE
DENKWERK Cologne GERMANY DENKWERK
Cologne
GERMANY DENKWERK
Cologne
GERMANY
WRITTEN BY ZOE
RENAULT NORDICS / RENAULT ZOE
EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN
4MATIC ADAPTIVE BOOK
MERCEDES-BENZ / 4MATIC
GRUPPO RONCAGLIA Rome ITALY GRUPPO RONCAGLIA
Rome
ITALY
IT'S OK TO PLAY
PLAYTIKA / SLOTOMANIA
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM FUEL CONTENT
Cape Town
SOUTH AFRICA
KONE - MACHINE CONVERSATIONS
KONE OYJ / KONE ELEVATORS
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS
Helsinki
KONE
Espoo
FINLAND HASAN & PARTNERS
Helsinki
COCOA MEDIAPRODUCTIONS
Helsinki
TRE FILM
Helsinki
INTO DIGITAL
Helsinki
FINLAND
Bronze
SEARCHING FOR SYRIA
GOOGLE / GOOGLE
R/GA LONDON UNITED KINGDOM R/GA LONDON
UNITED KINGDOM
PREDICTIVE WORLD
UBISOFT / VIDEO GAMES
SID LEE Paris FRANCE SID LEE
Paris
FRANCE STINK STUDIOS
Paris
FRANCE
Short List
E01 Augmented Reality (AR)
ARTSCIENCE MUSEUM: INTO THE WILD
GOOGLE ZOO SINGAPORE / AR EXPERIENCE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
GOOGLE ASIA PACIFIC
Singapore
LENOVO
Singapore
MARINA BAY SANDS
Singapore
WWF SINGAPORE
THE NETHERLANDS
SINGAPORE
MEDIAMONKS
Amsterdam
GOOGLE ASIA PACIFIC
Singapore
MARINA BAY SANDS
Singapore
THE NETHERLANDS
SINGAPORE
DESPERADOS AUGMENTED EDITION
DESPERADOS / BEER / DESPERADOS AUGMENTED EDITION
MNSTR Paris FRANCE MNSTR
Paris
FRANCE MNSTR
Paris
FRANCE
IKEA PLACE
IKEA / IKEA PLACE
NORGRAM Copenhagen DENMARK NORGRAM
Copenhagen
SPACE10
Copenhagen
DENMARK NORGRAM
Copenhagen
SPACE10
Copenhagen
TWNKLS
Rotterdam
PLAN8
Stockholm
DENMARK
THE NETHERLANDS
SWEDEN
E02 Virtual Reality (VR)
ROSHE 2 VR: NEW PERSPECTIVE
NIKE / NIKE
180HEARTBEATS+JUNG VON MATT Warsaw POLAND 180HEARTBEATS+JUNG VON MATT
Warsaw
POLAND 180HEARTBEATS+JUNG VON MATT
Warsaw
POLAND
VIRTUAL REALITY ULM EXPERIENCE
INTERACTIVE MEDIA FOUNDATION / VR EXPERIENCE FOR THE CITY OF ULM
DEMODERN Hamburg GERMANY DEMODERN
Hamburg
INTERACTIVE MEDIA FOUNDATION
Berlin
GERMANY DEMODERN
Hamburg
GERMANY
Short List
THE WORLD THROUGH DIFFERENT EYES
DEUTSCHE SYNÄSTHESIE-GESELLSCHAFT E. V. / APP
DENKWERK Cologne GERMANY DENKWERK
Cologne
GERMANY DENKWERK
Cologne
GERMANY
AUDI SUPERQ
AUDI / AUDI SUPERQ
MEDIAMONKS Amsterdam THE NETHERLANDS EKS
Stockholm
BRANDS AND EMOTIONS
München
SWEDEN
GERMANY
MEDIAMONKS
Amsterdam
THE NETHERLANDS
NISSAN X-TRAIL
NISSAN / NISSAN X-TRAIL
MEDIAMONKS Amsterdam THE NETHERLANDS NISSAN
Guangzhou City
TBWA\GUANGZHOU
Guangzhou
CHINA MEDIAMONKS
Amsterdam
THE NETHERLANDS
THE IMPOSSIBLE QUEST
SAATCHI & SAATCHI LA / TOYOTA PRIUS
MEDIAMONKS Amsterdam THE NETHERLANDS SAATCHI & SAATCHI LA
Tokyo
TOYOTA MOTOR
USA
JAPAN
MEDIAMONKS
Amsterdam
THE NETHERLANDS
DESPERADOS AUGMENTED EDITION
DESPERADOS / BEER / DESPERADOS AUGMENTED EDITION
MNSTR Paris FRANCE MNSTR
Paris
FRANCE MNSTR
Paris
FRANCE
JOHN LEWIS INTERACTIVE VR EXPERIENCE BUSTER'S GARDEN
JOHN LEWIS / JOHN LEWIS INTERACTIVE VR EXPERIENCE BUSTER'S GARDEN
MPC CREATIVE London UNITED KINGDOM MPC CREATIVE
London
adam&eveDDB
London
UNITED KINGDOM MPC CREATIVE
London
UNITED KINGDOM
MERCEDES-BENZ AMG VRACE
MERCEDES-BENZ SPAIN / A45 AMG
PIXEL AND PIXEL Las Rozas SPAIN PIXEL AND PIXEL
Las Rozas
SPAIN PIXEL AND PIXEL
Las Rozas
SPAIN
THE AUDI SANDBOX VR EXPERIENCE
AUDI / AUDI Q5 QUATTRO
POL Oslo NORWAY POL
Oslo
NORWAY MEDIAMONKS
Stockholm
SWEDEN
Gold
CORONA PRESENTS #PARAISOSECRETO
AB-INBEV / CORONA
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
London
THE MILL
THE NETHERLANDS
UNITED KINGDOM
THE MILL
London
SICARIO
Mexico City
COCOLAB
Mexico City
UNITED KINGDOM
MEXICO
E03 Innovative Use of Technology
THE ORIGINAL BRUSHES OF EDVARD MUNCH
ADOBE / PHOTOSHOP/CREATIVE CLOUD
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN ABBY PRIEST
Stockholm
SWEDEN
Short List
TASTEFACE
MARMITE, UNILEVER / MARMITE? // SPREAD?
ANALOGFOLK London UNITED KINGDOM ANALOGFOLK
London
UNITED KINGDOM
THE DR. OETKER BAKING APP
DR. AUGUST OETKER NAHRUNGSMITTEL KG / THE DR. OETKER BAKING APP
BBDO DÜSSELDORF GERMANY BBDO DÜSSELDORF
GERMANY CRAFTWORK
Düsseldorf
GERMANY
LADOSHKI
SBERBANK RUSSIA / PAYMENT SERVICE “LADOSHKI”
BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP
Moscow
RUSSIA BBDO RUSSIA GROUP
Moscow
RUSSIA
DYTECTIVE
SAMSUNG / DYTECTIVE FOR SAMSUNG
CHEIL WORLDWIDE Madrid SPAIN CHEIL WORLDWIDE
Madrid
SPAIN CHEIL WORLDWIDE
Madrid
SPAIN
WE’RE MOVING WHATSAPP
ABN AMRO / MORTGAGE
CODE D'AZUR Amsterdam THE NETHERLANDS CODE D'AZUR
Amsterdam
THE NETHERLANDS
POLO SAFETY SHOOT
VOLKSWAGEN BELGIUM / NEW VOLKSWAGEN POLO
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
SOCIAL TOOLS
STANLEY BLACK & DECKER DEUTSCHLAND GMBH / LANDING PAGE
DENKWERK Cologne GERMANY DENKWERK
Cologne
GERMANY DENKWERK
Cologne
GERMANY
MOMENTS FT. BARBARA DAVIDSON
VOLVO CARS / THE NEW VOLVO XC60
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN BAD LAND
Stockholm
CHIMNEY
Gothenburg
SWEDEN
Bronze
DIGITAL DRIVING LICENSE
TRAFI - FINNISH TRANSPORT SAFETY AGENCY / DIGITAL DRIVING LICENSE PROTOTYPE
HIQ Espoo FINLAND HIQ
Espoo
FINLAND HIQ
Espoo
FINLAND
EARTH7. THE SPACE ROVER DESTINED FOR EARTH
S7 AIRLINES / S7 AIRLINES
ISD GROUP Kiev UKRAINE WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS ISD GROUP
Kiev
KA.KA.HA
London
UKRAINE
UNITED KINGDOM