Title Client Product/Service Entrant Company Country Award
A01 Fast Moving Consumer Goods
RESPONSIBILY THE BEER
UBREW / BEER
McCANN WORLDGROUP Milan ITALY
Short List
A02 Durable Consumer Goods
FITTLE
RAVENSBURGER / FITTLE BRAILLE PUZZLE
SERVICEPLAN München GERMANY
Short List
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
RETAIL THERAPY
IKEA / FURNITURE
ÅKESTAM HOLST Stockholm SWEDEN
Bronze
THE RIGHT VEGETABLES
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE
Silver
SKIP THE STORE
KOLONIAL.NO / ONLINE GROCERY STORE
ANORAK Oslo NORWAY
Short List
A05 Travel, Transport & Leisure
2H04
SNCF / TGV
BUZZMAN Paris FRANCE
Short List
A06 Media & Publications
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE
Bronze
YOURNALIST
EITB - EUSKAL IRRATI TELEBISTA / YOURNALIST
THE CYRANOS//McCANN Barcelona SPAIN
Silver
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
SBERBANK NEIGHBORHOODS
SBERBANK / LOANS FOR SMALL BUSINESSES
SBERBANK OF RUSSIA Moscow RUSSIA
Bronze
SAFEST ROUTE
GROUPAMA / GROUPAMA
GROUPAMA Paris FRANCE
Short List
A08 Corporate Image
THE HOUDINI MENU
HOUDINI SPORTSWEAR / SPORTSWEAR
McCANN STOCKHOLM SWEDEN
Short List
A09 Corporate Social Responsibility
1ST GRRRADE
MARS / PEDIGREE® PET FOOD
BBDO RUSSIA GROUP Moscow RUSSIA
Short List
A10 Public Sector
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE
Gold
ONE BOOK FOR PEACE
INTER-RELIGIOUS COUNCIL IN BOSNIA AND HERZEGOVINA / PUBLIC SERVICES
NEW MOMENT NEW IDEAS COMPANY Belgrade SERBIA
Short List
A11 Charities & Non-profit
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK
Short List
FAIL
NORWEGIAN RED CROSS / FIRST AID
TRY Oslo NORWAY
Bronze
REALITY XMAS
DOCTORS OF THE WORLD / INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM
Short List
B01 Flat Mailing
REALITY XMAS
DOCTORS OF THE WORLD / INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM
Short List
B02 Dimensional Mailing
PORCELAIN BONES
OSTEOPOROSIS / OSTEOPOROSIS
LES GAULOIS Paris FRANCE
Short List
B03 Use of Ambient Media: Small Scale
HEARTS
HANSAPLAST GLOBAL / KIDS BANDAGES
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
Short List
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM
Bronze
THE HUMANIUM METAL INITIATIVE
IM / HUMANIUM METAL
ÅKESTAM HOLST Stockholm SWEDEN
Gold
MCCOINS
MCDONALD'S / FAST FOOD
NORD DDB SWEDEN
Bronze
B04 Use of Ambient Media: Large Scale
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE
Silver
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY
Short List
B05 Use of Broadcast
I'M STILL HERE
ALZHEIMERLIGA / ALZHEIMER DISEASE
DDB BRUSSELS BELGIUM
Short List
B06 Use of Print or Outdoor
ELECTION CAMPAIGN
THE ECONOMIST / THE ECONOMIST MAGAZINE
PROXIMITY LONDON UNITED KINGDOM
Bronze
LIBÉ DES RÉFUGIÉS
LIBÉRATION / LIBÉRATION NEWSPAPERS
FRED & FARID PARIS FRANCE
Bronze
B07 Use of Technology
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE
Gold
C01 Use of Digital Platforms
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE
Silver
RETAIL THERAPY
IKEA / FURNITURE
ÅKESTAM HOLST Stockholm SWEDEN
Short List
C02 Use of Mobile
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE
Bronze
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE
Silver
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
Bronze
C03 Use of Social Platforms
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE
Bronze
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK
Short List
FAIL
NORWEGIAN RED CROSS / FIRST AID
TRY Oslo NORWAY
Silver
WORLDS APART
HEINEKEN / BEER
HEINEKEN UK London UNITED KINGDOM
Short List
C04 Real-Time Response
IKEA RESPONDS TO BALENCIAGA
IKEA / FRAKTA BAG
ACNE Stockholm SWEDEN
Silver
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY
Short List
C05 Co-Creation & User Generated Content
CONTRÔLE DE LA POITRINE
OM / CONTRÔLE DE LA POITRINE
McCANN PARIS FRANCE
Short List
THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM
Short List
D01 Data Strategy
RETAIL THERAPY
IKEA / FURNITURE
ÅKESTAM HOLST Stockholm SWEDEN
Short List
SAFEST ROUTE
GROUPAMA / GROUPAMA
GROUPAMA Paris FRANCE
Gold
D02 Data-Driven Targeting
SBERBANK NEIGHBORHOODS
SBERBANK / LOANS FOR SMALL BUSINESSES
SBERBANK OF RUSSIA Moscow RUSSIA
Silver
E02 Retention
LIVE. FROM A DIFFERENT WORLD
VODAFONE / TELECOMMUNICATIONS
McCANN WORLDGROUP ROMANIA Bucharest ROMANIA
Short List
E03 Launch / Re-launch
RESPONSIBILY THE BEER
UBREW / BEER
McCANN WORLDGROUP Milan ITALY
Short List
G02 Low Budget / High Impact Campaign
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY
Bronze
SWEDEN ON AIRBNB
VISITSWEDEN / VISITSWEDEN
FORSMAN & BODENFORS Gothenburg SWEDEN
Bronze