|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Award
|
|
A01 Fast Moving Consumer Goods
|
RESPONSIBILY THE BEER
UBREW
BEER |
McCANN WORLDGROUP Milan
|
ITALY |
McCANN WORLDGROUP
Milan
|
ITALY |
Short List |
|
A02 Durable Consumer Goods
|
FITTLE
RAVENSBURGER
FITTLE BRAILLE PUZZLE |
SERVICEPLAN GERMANY Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
SERVICEPLAN HEALTH & LIFE
München
|
GERMANY |
Short List |
|
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
|
RETAIL THERAPY
IKEA
FURNITURE |
AKESTAM HOLST NOA Stockholm
|
SWEDEN |
AKESTAM HOLST NOA
Stockholm
|
SWEDEN |
Bronze
|
THE RIGHT VEGETABLES
INTERMARCHÉ
VEGETABLES |
ROMANCE Paris
|
FRANCE |
ROMANCE
Paris
INTERMARCHE
Paris
|
FRANCE |
Silver
|
SKIP THE STORE
KOLONIAL.NO
ONLINE GROCERY STORE |
ANORAK Oslo
|
NORWAY |
ANORAK
Oslo
|
NORWAY |
Short List |
|
A05 Travel, Transport & Leisure
|
2H04
SNCF
TGV |
BUZZMAN Paris
|
FRANCE |
BUZZMAN
Paris
|
FRANCE |
Short List |
|
A06 Media & Publications
|
A WORLD WITH NO HEROES
UBISOFT
GHOST RECON WILDLANDS |
DDB PARIS
|
FRANCE |
DDB PARIS
Paris
UBISOFT
|
FRANCE |
Bronze
|
YOURNALIST
EITB - EUSKAL IRRATI TELEBISTA
YOURNALIST |
THE CYRANOS//McCANN Barcelona
|
SPAIN |
THE CYRANOS//McCANN
Barcelona
|
SPAIN |
Silver
|
|
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
|
SBERBANK NEIGHBORHOODS
SBERBANK
LOANS FOR SMALL BUSINESSES |
SBERBANK OF RUSSIA Moscow
|
RUSSIA |
GOOD
Moscow
|
RUSSIA |
Bronze
|
SAFEST ROUTE
GROUPAMA
GROUPAMA |
GROUPAMA Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Short List |
|
A08 Corporate Image
|
THE HOUDINI MENU
HOUDINI SPORTSWEAR
SPORTSWEAR |
McCANN STOCKHOLM
|
SWEDEN |
McCANN STOCKHOLM
|
SWEDEN |
Short List |
|
A09 Corporate Social Responsibility
|
1ST GRRRADE
MARS
PEDIGREE® PET FOOD |
BBDO RUSSIA GROUP Moscow
|
RUSSIA |
BBDO RUSSIA GROUP
Moscow
|
RUSSIA |
Short List |
|
A10 Public Sector
|
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY
PEDESTRIANS ROAD SAFETY |
SERVICEPLAN FRANCE Paris
|
FRANCE |
SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
|
FRANCE
GERMANY |
Gold
|
ONE BOOK FOR PEACE
INTER-RELIGIOUS COUNCIL IN BOSNIA AND HERZEGOVINA
PUBLIC SERVICES |
NEW MOMENT NEW IDEAS COMPANY Belgrade
|
SERBIA |
NEW MOMENT NEW IDEAS COMPANY
Belgrade
|
SERBIA |
Short List |
|
A11 Charities & Non-profit
|
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN
SUN SAFETY |
&CO Copenhagen
|
DENMARK |
&CO
Copenhagen
|
DENMARK |
Short List |
FAIL
NORWEGIAN RED CROSS
FIRST AID |
TRY Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY |
Bronze
|
REALITY XMAS
DOCTORS OF THE WORLD
INTERNATIONAL MEDICAL CHARITY |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Short List |
|
B01 Flat Mailing
|
REALITY XMAS
DOCTORS OF THE WORLD
INTERNATIONAL MEDICAL CHARITY |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Short List |
|
B02 Dimensional Mailing
|
PORCELAIN BONES
OSTEOPOROSIS
OSTEOPOROSIS |
HUMANSEVEN Paris
|
FRANCE |
HUMANSEVEN
Paris
|
FRANCE |
Short List |
|
B03 Use of Ambient Media: Small Scale
|
HEARTS
HANSAPLAST GLOBAL
KIDS BANDAGES |
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels
|
BELGIUM |
HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
|
BELGIUM |
Short List |
SKIN MEMORIES
EUROMELANOMA
SKIN CANCER PREVENTION |
BBDO BELGIUM Brussels
|
BELGIUM |
BBDO BELGIUM
Brussels
|
BELGIUM |
Bronze
|
THE HUMANIUM METAL INITIATIVE
IM
HUMANIUM METAL |
AKESTAM HOLST NOA Stockholm
|
SWEDEN |
AKESTAM HOLST NOA
Stockholm
GREAT WORKS
Stockholm
|
SWEDEN |
Gold
|
MCCOINS
MCDONALD'S
FAST FOOD |
NORD DDB Stockholm
|
SWEDEN |
NORD DDB
Stockholm
|
SWEDEN |
Bronze
|
|
B04 Use of Ambient Media: Large Scale
|
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY
PEDESTRIANS ROAD SAFETY |
SERVICEPLAN FRANCE Paris
|
FRANCE |
SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
|
FRANCE
GERMANY |
Silver
|
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH
BURGER KING |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
Short List |
|
B05 Use of Broadcast
|
I'M STILL HERE
ALZHEIMERLIGA
ALZHEIMER DISEASE |
DDB BRUSSELS
|
BELGIUM |
DDB BRUSSELS
|
BELGIUM |
Short List |
|
B06 Use of Print or Outdoor
|
ELECTION CAMPAIGN
THE ECONOMIST
THE ECONOMIST MAGAZINE |
PROXIMITY LONDON
|
UNITED KINGDOM |
PROXIMITY LONDON
|
UNITED KINGDOM |
Bronze
|
LIBÉ DES RÉFUGIÉS
LIBÉRATION
LIBÉRATION NEWSPAPERS |
FF PARIS
|
FRANCE |
FF PARIS
|
FRANCE |
Bronze
|
|
B07 Use of Technology
|
THE MAGIC WALLPAPER
CASTORAMA
STORE TOOLS |
TBWA\PARIS
|
FRANCE |
TBWA\PARIS
TBWA\DAN PARIS
|
FRANCE |
Gold
|
|
C01 Use of Digital Platforms
|
A WORLD WITH NO HEROES
UBISOFT
GHOST RECON WILDLANDS |
DDB PARIS
|
FRANCE |
DDB PARIS
Paris
UBISOFT
|
FRANCE |
Silver
|
RETAIL THERAPY
IKEA
FURNITURE |
AKESTAM HOLST NOA Stockholm
|
SWEDEN |
AKESTAM HOLST NOA
Stockholm
|
SWEDEN |
Short List |
|
C02 Use of Mobile
|
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Bronze
|
THE MAGIC WALLPAPER
CASTORAMA
STORE TOOLS |
TBWA\PARIS
|
FRANCE |
TBWA\PARIS
TBWA\DAN PARIS
|
FRANCE |
Silver
|
GET THE FLOW
VODAFONE
VODAFONE |
DDB & TRIBAL AMSTERDAM
|
THE NETHERLANDS |
DDB & TRIBAL AMSTERDAM
|
THE NETHERLANDS |
Bronze
|
|
C03 Use of Social Platforms
|
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Bronze
|
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN
SUN SAFETY |
&CO Copenhagen
|
DENMARK |
&CO
Copenhagen
|
DENMARK |
Short List |
FAIL
NORWEGIAN RED CROSS
FIRST AID |
TRY Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY |
Silver
|
WORLDS APART
HEINEKEN
BEER |
HEINEKEN UK London
|
UNITED KINGDOM |
PUBLICIS LONDON
|
UNITED KINGDOM |
Short List |
|
C04 Real-Time Response
|
IKEA RESPONDS TO BALENCIAGA
IKEA
FRAKTA BAG |
ACNE Stockholm
|
SWEDEN |
IKEA
Malmö
|
SWEDEN |
Silver
|
WINTER IS COMING
IKEA NORWAY
IKEA BRAND |
SMFB Oslo
|
NORWAY |
SMFB
Oslo
|
NORWAY |
Short List |
|
C05 Co-Creation & User Generated Content
|
CONTRÔLE DE LA POITRINE
OM
CONTRÔLE DE LA POITRINE |
McCANN PARIS
|
FRANCE |
McCANN PARIS
|
FRANCE |
Short List |
THE FANCHISE MODEL
MICROSOFT
XBOX DESIGN LAB |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Short List |
|
D01 Data Strategy
|
RETAIL THERAPY
IKEA
FURNITURE |
AKESTAM HOLST NOA Stockholm
|
SWEDEN |
AKESTAM HOLST NOA
Stockholm
|
SWEDEN |
Short List |
SAFEST ROUTE
GROUPAMA
GROUPAMA |
GROUPAMA Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Gold
|
|
D02 Data-Driven Targeting
|
SBERBANK NEIGHBORHOODS
SBERBANK
LOANS FOR SMALL BUSINESSES |
SBERBANK OF RUSSIA Moscow
|
RUSSIA |
GOOD
Moscow
|
RUSSIA |
Silver
|
|
E02 Retention
|
LIVE. FROM A DIFFERENT WORLD
VODAFONE
TELECOMMUNICATIONS |
McCANN BUCHAREST
|
ROMANIA |
McCANN BUCHAREST
|
ROMANIA |
Short List |
|
E03 Launch / Re-launch
|
RESPONSIBILY THE BEER
UBREW
BEER |
McCANN WORLDGROUP Milan
|
ITALY |
McCANN WORLDGROUP
Milan
|
ITALY |
Short List |
|
G02 Low Budget / High Impact Campaign
|
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH
BURGER KING |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
Bronze
|
SWEDEN ON AIRBNB
VISITSWEDEN
VISITSWEDEN |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
FORSMAN & BODENFORS
Gothenburg
|
SWEDEN |
Bronze
|