Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY
FEEDITBAG - THE FIRST BAG THAT GIVES LIFE
FEEDitBAG / FEEDITBAG (A 100% BIO-DEGRADABLE BAG)
CHEIL WORLDWIDE Frankfurt GERMANY
RESPONSIBILY THE BEER
UBREW / BEER
McCANN WORLDGROUP Milan ITALY
Short List
COCA-COLA GUESS
COCA-COLA / BEVERAGES
McCANN BUCHAREST ROMANIA
RIBBONIZATION
MARS / CHOCOLATE BAR
BBDO RUSSIA GROUP Moscow RUSSIA
JACOBS AROMA SESSION
JACOBS DOUWE EGBERTS / JACOBS MONARCH
E:MG Moscow RUSSIA
A02 Durable Consumer Goods
FITTLE
RAVENSBURGER / FITTLE BRAILLE PUZZLE
SERVICEPLAN GERMANY Munich GERMANY
Short List
ADIDAS GLITCH
ADIDAS FOOTBALL / ADIDAS GLITCH
IRIS London UNITED KINGDOM
A03 Cars & Automotive Products & Services
FROM FAT TO FUEL
FINNISH CHEMICAL INDUSTRY, NESTE, K-GROUP, LASSILA & TIKANOJA, RINKI, HONKAJOKI, / CIRCULAR ECONOMY, NESTE MY RENEWABLE DIESEL
MILTTON Helsinki FINLAND
#HONDANEXTDOOR
HONDA / CARS
SID LEE Paris FRANCE
THE DREAM CRADLE
RENAULT / DREAM CRADLE
RENAULT Paris FRANCE
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN
LOGO SWITCH
AUDI / AUDI
AKESTAM HOLST NOA Stockholm SWEDEN
PAINTING GERMAN CARS IN BRITISH COLORS
EMIL FREY AG / CARS
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND
THE WORLD'S LONGEST EMAIL
VAUXHALL / AUTOMOTIVE
MRM METEORITE London UNITED KINGDOM
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
THE RIGHT VEGETABLES
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE
Silver
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY
GIVE-BAG
PENNY / PENNY MEHRWEGTRAGETASCHE
SERVICEPLAN GERMANY Munich GERMANY
THE CHANGING CATALOGUE
IKEA ITALY / CATALOGUE
STV DDB Milan ITALY
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY
SKIP THE STORE
KOLONIAL.NO / ONLINE GROCERY STORE
ANORAK Oslo NORWAY
Short List
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN
Bronze
A05 Travel, Transport & Leisure
GOMME À MACHER
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE
OUICROQUETTE
OUIBUS / OUIBUS
BUZZMAN Paris FRANCE
2H04
SNCF / TGV
BUZZMAN Paris FRANCE
Short List
DINNER WITH GEORGIA
GEORGIAN NATIONAL TOURISM ADMINISTRATION / GEORGIA
WINDFOR'S Tbilisi GEORGIA
GUIDED BY FANS
VISIT OSLO / OSLO
ANORAK Oslo NORWAY
KLM BONDING BUFFET
KLM ROYAL DUTCH AIRLINES / KLM BONDING BUFFET
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
KLM FLIGHT UPGRADER
KLM ROYAL DUTCH AIRLINES / KLM FLIGHT UPGRADER
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
KLM CARE TAG
KLM ROYAL DUTCH AIRLINES / KLM CARE TAG
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
A06 Media & Publications
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE
Bronze
YOURNALIST
EITB - EUSKAL IRRATI TELEBISTA / YOURNALIST
THE CYRANOS//McCANN Barcelona SPAIN
Silver
ZOMBIE CHRISTMAS: THE REAL-WORLD TRAILER
MICROSOFT / XBOX / DEAD RISING 4
McCANN LONDON UNITED KINGDOM
THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM
ELECTION CAMPAIGN
THE ECONOMIST / THE ECONOMIST MAGAZINE
PROXIMITY LONDON UNITED KINGDOM
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
SAFEST ROUTE
GROUPAMA / GROUPAMA
GROUPAMA Paris FRANCE
Short List
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY
DEBT COLLECTOR FOR HIRE - AN INNOVATIVE ONLINE CAMPAIGN FOR THE INNOVATIVE FEATU
DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. / KWITT
JUNG VON MATT Hamburg GERMANY
SBERBANK NEIGHBORHOODS
SBERBANK / LOANS FOR SMALL BUSINESSES
SBERBANK OF RUSSIA Moscow RUSSIA
Bronze
THE WORLD'S FIRST REAL CABLE SWEATER
NEXANS / NEXANS MICROCABLE
MECKA Boras SWEDEN
A08 Corporate Image
GUARDIAN FANS
HEINEKEN / HEINEKEN
HEINEKEN Milan ITALY
CHILDREN OF UNDERSTANDING
CAMPOFRÍO / CAMPOFRÍO
McCANN SPAIN MADRID SPAIN
DINNEROLOGY
IKEA / IKEA FOOD
McCANN SPAIN MADRID SPAIN
THE HOUDINI MENU
HOUDINI SPORTSWEAR / SPORTSWEAR
McCANN STOCKHOLM SWEDEN
Short List
#MAKETHEFUTURE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND
A09 Corporate Social Responsibility
ALWAYS TAKE A STAND
PROCTER & GAMBLE / ALWAYS
MEDIACOM CONNECTIONS Tel Aviv ISRAEL
IKI GREENHOUSES FOR KIDS
UAB PALINK / IKI
ADELL TAIVAS OGILVY Vilnius LITHUANIA
JUNE 1ST PUBLIC HOLIDAY
ITSY BITSY / ITSY BITSY
GMP ADVERTISING Bucharest ROMANIA