Title | LIKESHOW |
Brand | TICKETLAND |
Product/Service | TICKETLAND.RU MOBILE APP |
Category |
G02. Low Budget / High Impact Campaign |
Entrant
|
VOSKHOD Ekaterinburg, RUSSIA
|
Idea Creation
|
VOSKHOD Ekaterinburg, RUSSIA
|
PR
|
VOSKHOD Ekaterinburg, RUSSIA
|
Production
|
DONE CREATIVE Ekaterinburg, RUSSIA
|
Credits
Andrey Gubaydullin |
Voskhod |
Executive Creative Director |
Anton Mamykin |
Voskhod |
Copywriter |
Elizaveta Larionova |
Voskhod |
BTL manager |
Dmitry Donik |
Voskhod |
Head of non-standard projects |
Dmitry Maslakov |
Voskhod |
Digital Creative Director |
Anna Maslyakova |
Voskhod |
Digital Art Director |
Valery Zakharov |
Voskhod |
Technical Lead |
Lilia Zagidullina |
Voskhod |
Designer |
The Campaign
To launch the Ticketland mobile app in St. Petersburg we introduced the first ever Instagram theatrical show.
The Brief
Overall budget: $6000. This includes digital production: Instagram bot and promo site.
We did not use paid media.
Creative Execution
They received likes from this bot’s accounts, making up the well-known scenes from famous plays.
In the Instagram accounts of any of those monologue lines, one could test their knowledge of the play and win a promo code.
Results
What can be better than a good theatre show? A good theatre show with a good discount!
In 2 weeks 280 000 Peterburgians became spectators of our LikeShows.
16 800 of them received promo codes
The Ticketland app was downloaded 5700 times and it all happened with a small budget.
We spoke directly to our TA.
We created an Instagram bot. The algorithm found Instagramers from St. Petersburg, who posted photos of theatre life.