MCCOINS

Bronze Eurobest

Case Film

Presentation Image

ClientMCDONALD'S
Category B03. Use of Ambient Media: Small Scale
TitleMCCOINS
Product/ServiceFAST FOOD
Entrant NORD DDB Stockholm, SWEDEN
Idea Creation NORD DDB Stockholm, SWEDEN
Credits
Name Company Position
Joel Ekstrand NORD DDB Art Director
Petter Dixelius NORD DDB Copywriter
Jeanette Ytterman NORD DDB Account Director
Anna Lisspers NORD DDB Print Production Manager
Beata Mollberg Fagring NORD DDB Account Manager
Robin Erneström - 3D Graphic Designer
Patrik Hjelte McDonald's Franchise
Kristina Berg NORD DDB Strategist
Fredrik Simonsson Nord DDB Creative Director

The Campaign

McDonald’s embraced the opportunity and designed custom made coin-rolls based on the most popular products on the menu.

Creative Execution

We designed and produced coin rolls based on our most popular products and offers.

Results

McDonald’s don’t disclose sales figures.

June 30 the Swedish 1, 2 and 5 SEK coins were taken out of use. McDonald's turned coin-rolls into a media channel to promote McDonald’s most popular products and help people spend their soon-to-be worthless coins. All they had to do was fill the rolls with coins and exchange them for the tasty treats pictured.

When other restaurants and stores did everything they could to stop people from paying with their soon-to-be worthless coins, McDonald’s did the opposite and made it easy.