Title | SHARES FOR SHARES |
Brand | HOMEYZ |
Product/Service | PEER-TO-PEER BUSINESS APPLICATION |
Category |
E03. Launch / Re-launch |
Entrant
|
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels, BELGIUM
|
Idea Creation
|
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels, BELGIUM
|
Production
|
BLISS INTERACTIVE Saigon, VIETNAM
|
Credits
Stef Cuypers |
Homeyz |
Co-Founder |
Karin Leenders |
Homeyz |
Co-Founder |
Karen Corrigan |
Happiness / An FCB alliance |
Executive Creative Management |
Geoffrey Hantson |
Happiness / An FCB alliance |
Chief Creative Officer |
Hans Smets |
Happiness / An FCB alliance |
Group Account Director |
Valentine Reuse |
Happiness / An FCB alliance |
Account Executive |
Pieter Claeys |
Happiness / An FCB alliance |
Creative Director / Concept Provider |
Barbara Dzikanowice |
Happiness / An FCB alliance |
Creative Content Director |
Lotte Neirynck |
Happiness / An FCB alliance |
Graphic Designer |
Dries Lauwers |
Happiness / An FCB alliance |
Graphic Interaction Designer |
Lennert Vedts |
Happiness / An FCB alliance |
Head of Craft |
Caro Soons |
Happiness / An FCB alliance |
Copywriter NL |
Catherine Quadens |
Happiness / An FCB alliance |
Copywriter FR |
Yves Donceel |
Happiness / An FCB alliance |
Copywriter FR |
Remke Faber |
Happiness / An FCB alliance |
Motion Designer |
Eveline De Ridder |
Whyte |
PR |
Thomas Colliers |
BLISS Interactive |
Head of Technology |
The Campaign
What if we could truly engage influencers to play a vital role in the success of a company?
What if their social influence could actually get them to become part of a company?
Introducing: “Shares for Shares”.
To launch “Homeyz”, a peer-to-peer app to find and offer help in and around the house, we didn’t just invest in the usual influencer-brand collaboration that only lasts a few days.
We developed an innovating influencer program that turned these influencers into shareholders: “Shares for Shares” became the first influencer program that rewards social shares with actual shares in the company.
Creative Execution
1. We targeted people with large social networks to register for the program.
2. On the “Shares for Shares” platform, we suggested specific content about “Homeyz” to share, based on the demographics and social media behaviour of the registered influencers.
3. On a personal dashboard, our registered influencers could track clickthroughs, conversion and/or reach and level of engagement for all posts.
4.The more clickthroughs, conversion and/or reach and engagement their posts got, the higher they positioned themselves in the “Potential Shareholders Ranking”. And: the more shares they would earn at the end of the year.
Results
By making the success of “Homeyz” a common goal, influencers went the extra mile.
- A dazzling number of registrations for “Homeyz” (4 times higher than KPI)
- 150 dedicated shareholders with social media influence (which is 2 times higher than KPI)
In the meantime, “Shares for Shares” is now licensed to be used by other start-ups.
“Shares for Shares” is much more than just a temporary direct idea. By rewarding actual shares for social shares, it is a new business model for key influencers strategies or programs. By making the success of a company a common goal, “Shares for Shares” engages directly with influencers, on a deep long-term level. The result: influencers who automatically go the extra mile.
The first influencer program that rewards social shares with actual shares in the company. By developping an innovating influencer program that turned these influencers into shareholders: Shares for shares. The first influencer program that rewards social shares with actual shares in the company.