Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
E02 Retention
GOMME À MACHER
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE BETC
Paris
FRANCE
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
LUKAS GRAHAM & FRIENDS
YOUSEE / YOUSEE MUSIK
CP+B Copenhagen DENMARK CP+B
Copenhagen
DENMARK
GIVE-BAG
PENNY / PENNY MEHRWEGTRAGETASCHE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
IKEA SIGN ME UP
IKEA / IKEA FAMILY
LIDA London UNITED KINGDOM LIDA
London
UNITED KINGDOM
LIVE. FROM A DIFFERENT WORLD
VODAFONE / TELECOMMUNICATIONS
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
Short List
COCA-COLA FESTIVAL BOTTLE
COCA-COLA / COCA-COLA
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
E03 Launch / Re-launch
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED
Hamburg
GERMANY
SHARES FOR SHARES
HOMEYZ / PEER-TO-PEER BUSINESS APPLICATION
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM
TEDDY ASSISTANCE
ROADY / TEDDY ASSISTANCE
ROADY Paris FRANCE LEO BURNETT FRANCE
Paris
FRANCE
THE CHANGING CATALOGUE
IKEA ITALY / CATALOGUE
STV DDB Milan ITALY STV DDB
Milan
ITALY
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA
WHOPPER GATE
BURGER KING BELGIUM / BURGER KING BELGIUM
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
RESPONSIBILY THE BEER
UBREW / BEER
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP
Milan
ITALY
Short List
F01 Copywriting
LIBÉ DES RÉFUGIÉS
LIBÉRATION / LIBÉRATION NEWSPAPERS
FF PARIS FRANCE FF PARIS
FRANCE
F02 Art Direction / Design
MCCOINS
MCDONALD'S / FAST FOOD
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
REALITY XMAS
DOCTORS OF THE WORLD / INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
F03 Experience Design
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY M&C SAATCHI
Milan
ITALY
SMART ELECTRIC SYMPHONY
DAIMLER AG / SMART / SMART ELECTRIC DRIVE
BBDO GROUP GERMANY Berlin GERMANY BBDO GROUP GERMANY
Berlin
GERMANY
REMOTE MASSAGES FOR ORGANIC COWS
BIO SUISSE / ORGANIC MILK
THJNK Zürich SWITZERLAND THJNK
Zürich
SWITZERLAND
FITTLE
RAVENSBURGER / FITTLE BRAILLE PUZZLE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN HEALTH & LIFE
München
GERMANY
G01 Integrated Campaign led by Direct
THE WORLD'S FIRST REAL CABLE SWEATER
NEXANS / NEXANS MICROCABLE
MECKA Boras SWEDEN MECKA
Boras
SWEDEN
ELECTION CAMPAIGN
THE ECONOMIST / THE ECONOMIST MAGAZINE
PROXIMITY LONDON UNITED KINGDOM PROXIMITY LONDON
UNITED KINGDOM
THE RIGHT VEGETABLES
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE ROMANCE
Paris
INTERMARCHE
Paris
FRANCE
1ST GRRRADE
MARS / PEDIGREE® PET FOOD
BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP
Moscow
RUSSIA
GUIDED BY FANS
VISIT OSLO / OSLO
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
G02 Low Budget / High Impact Campaign
FROM FAT TO FUEL
FINNISH CHEMICAL INDUSTRY, NESTE, K-GROUP, LASSILA & TIKANOJA, RINKI, HONKAJOKI, / CIRCULAR ECONOMY, NESTE MY RENEWABLE DIESEL
MILTTON Helsinki FINLAND MILTTON
Helsinki
FINLAND
LOVE LIVED HERE
OPEN PRIDE UK / PRIDE IN LONDON
PROXIMITY LONDON UNITED KINGDOM PROXIMITY LONDON
UNITED KINGDOM
LIKESHOW
TICKETLAND / TICKETLAND.RU MOBILE APP
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
STOP THE STINK HOTLINE
BOROTALCO / DEODORANT
KETCHUM PUBLICO Vienna AUSTRIA KETCHUM PUBLICO
Vienna
AUSTRIA
FREE FROM OCCUPIED
AMSTERDAM 4TH AND 5TH MAY COMMITTEE / FREE FROM OCCUPIED
LEMON SCENTED TEA Amsterdam THE NETHERLANDS LEMON SCENTED TEA
Amsterdam
THE NETHERLANDS
LAKDOORTIJN
STICHTING SEMMY / CHARITY
XXS AMSTERDAM THE NETHERLANDS XXS AMSTERDAM
THE NETHERLANDS
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Bronze
SWEDEN ON AIRBNB
VISITSWEDEN / VISITSWEDEN
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
Bronze