Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
COCA-COLA GUESS
COCA-COLA / BEVERAGES
McCANN BUCHAREST ROMANIA
A03 Cars & Automotive Products & Services
THE WORLD'S LONGEST EMAIL
VAUXHALL / AUTOMOTIVE
MRM METEORITE London UNITED KINGDOM
A05 Travel, Transport & Leisure
2H04
SNCF / TGV
BUZZMAN Paris FRANCE
Short List
A08 Corporate Image
CHILDREN OF UNDERSTANDING
CAMPOFRÍO / CAMPOFRÍO
McCANN SPAIN MADRID SPAIN
GUARDIAN FANS
HEINEKEN / HEINEKEN
HEINEKEN Milan ITALY
DINNEROLOGY
IKEA / IKEA FOOD
McCANN SPAIN MADRID SPAIN
A09 Corporate Social Responsibility
WORLDS APART
HEINEKEN / BEER
HEINEKEN UK London UNITED KINGDOM
JUNE 1ST PUBLIC HOLIDAY
ITSY BITSY / ITSY BITSY
GMP ADVERTISING Bucharest ROMANIA
1ST GRRRADE
MARS / PEDIGREE® PET FOOD
BBDO RUSSIA GROUP Moscow RUSSIA
Short List
THE LITTLE CHICKEN NAMED PONG-PONG
PEARSON / PROJECT LITERACY
WEBER SHANDWICK London UNITED KINGDOM
A11 Charities & Non-profit
THE FIELD REPORT
INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD) / INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD)
WEBER SHANDWICK London UNITED KINGDOM
REALITY XMAS
DOCTORS OF THE WORLD / INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM
Short List
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK
Short List
B01 Flat Mailing
IKEA HANDCRAFTED
IKEA / IKEA FAMILY
LIDA London UNITED KINGDOM
REALITY XMAS
DOCTORS OF THE WORLD / INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM
Short List
ONE BOOK FOR PEACE
INTER-RELIGIOUS COUNCIL IN BOSNIA AND HERZEGOVINA / PUBLIC SERVICES
NEW MOMENT NEW IDEAS COMPANY Belgrade SERBIA
B02 Dimensional Mailing
PORCELAIN BONES
OSTEOPOROSIS / OSTEOPOROSIS
HUMANSEVEN Paris FRANCE
Short List
B03 Use of Ambient Media: Small Scale
YELLOW TEAPOT
RENAULT / CARS
RENAULT Paris FRANCE
HEARTS
HANSAPLAST GLOBAL / KIDS BANDAGES
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
Short List
B04 Use of Ambient Media: Large Scale
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY
Short List
#HONDANEXTDOOR
HONDA / CARS
SID LEE Paris FRANCE
THE FIELD REPORT
INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD) / INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD)
WEBER SHANDWICK London UNITED KINGDOM
TAPESTRY
TOURISM IRELAND / TOURISM IRELAND
TOURISM IRELAND Redmonds Hill IRELAND
B05 Use of Broadcast
I'M STILL HERE
ALZHEIMERLIGA / ALZHEIMER DISEASE
DDB BRUSSELS BELGIUM
Short List
GETAWAYS FROM THE AFTERLIFE
VUELING / HALLOWEEN PROMOTION / 25€ DISCOUNT
McCANN BARCELONA SPAIN
B07 Use of Technology
FITTLE
RAVENSBURGER / FITTLE BRAILLE PUZZLE
SERVICEPLAN GERMANY Munich GERMANY
C01 Use of Digital Platforms
SEQUEIRA IN IT'S RIGHTFUL PLACE
MUSEU NACIONAL DE ARTE ANTIGA / CROWDFUNDING
FUEL LISBON PORTUGAL
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN
Short List
SKIP THE STORE
KOLONIAL.NO / ONLINE GROCERY STORE
ANORAK Oslo NORWAY
THE STAMPS THAT FELL TO EARTH
ROYAL MAIL / ROYAL MAIL DAVID BOWIE STAMP COLLECTION
LIDA London UNITED KINGDOM
C03 Use of Social Platforms
RESPONSIBILY THE BEER
UBREW / BEER
McCANN WORLDGROUP Milan ITALY
BABOOSHKA IS NOT AGAINST GOOGLE
GOOGLE / GOOGLE VOICE SEARCH
SLAVA Moscow RUSSIA
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK
Short List
C04 Real-Time Response
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY
Short List
C05 Co-Creation & User Generated Content
CONTRÔLE DE LA POITRINE
OM / CONTRÔLE DE LA POITRINE
McCANN PARIS FRANCE
Short List
MASTER & MARGARITA. I WAS THERE
GOOGLE / GOOGLE BRAND
SLAVA Moscow RUSSIA
KFC KRUSHERS MOCKTAILS - WINTER IS NOT COMING
KFC / KRUSHERS MOCKTAILS
McCANN BUCHAREST ROMANIA
THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM
Short List
D01 Data Strategy
ROMBOT
ROM AUTENTIC / CONFECTIONERY
McCANN BUCHAREST ROMANIA
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN
Short List
THE JOURNEY
O2 / O2 REFRESH
LIDA London UNITED KINGDOM
PREDICTIVE WORLD
UBISOFT / VIDEO GAMES
SID LEE Paris FRANCE
D02 Data-Driven Targeting
THE JOURNEY
O2 / O2 REFRESH
LIDA London UNITED KINGDOM
D03 Use of Real-Time Data
4MATIC ADAPTIVE BOOK
MERCEDES-BENZ / 4MATIC
GRUPPO RONCAGLIA Rome ITALY
PREDICTIVE WORLD
UBISOFT / VIDEO GAMES
SID LEE Paris FRANCE
E01 Acquisitions
COCA-COLA GUESS
COCA-COLA / BEVERAGES
McCANN BUCHAREST ROMANIA
E02 Retention
COCA-COLA FESTIVAL BOTTLE
COCA-COLA / COCA-COLA
McCANN BUCHAREST ROMANIA
IKEA SIGN ME UP
IKEA / IKEA FAMILY
LIDA London UNITED KINGDOM
F01 Copywriting
LIBÉ DES RÉFUGIÉS
LIBÉRATION / LIBÉRATION NEWSPAPERS
FF PARIS FRANCE
F03 Experience Design
FITTLE
RAVENSBURGER / FITTLE BRAILLE PUZZLE
SERVICEPLAN GERMANY Munich GERMANY