Title | BOYS REACT TO TAMPONS |
Brand | NETT |
Product/Service | HYGIENE |
Category |
A01. Glass |
Entrant
|
ISOBAR Courbevoie, FRANCE
|
Idea Creation
|
ISOBAR Courbevoie, FRANCE
|
Production
|
ISOBAR Courbevoie, FRANCE
|
Credits
BADINAND Marc |
Isobar |
Creative Group Head |
Elzear DE TRENTINIAN |
isobar |
Creative Group Head |
Chloé Egger |
isobar |
Copywriter |
Alexia Yver |
isobar |
Art Director |
Creative Execution
Launching the video on Facebook & Youtube.
3 307 268 views on Youtube and Facebook with only 45k of media investment.
49 639 interactions
16 225 comments of which 99% were positives
And a snapchat account that teenage girls are still using to ask their most personal questions about periods and tampons.
The strategy was to start a conversation with a young female audience (13-17 years old) and give them more freedom to talk about their first periods: a taboo subject where the lack of information can be harmful.
The goal was to downplay the lack of knowledge and to bypass teenage girls’ embarrassment by giving them a voice. We were showing them that other people can be even more ignorant and that an important subject can be discussed lightly.
So, the creative idea was to engage those who know even less about tampons: boys.