Title | TRAVEL MIND READER |
Brand | TURISMO DE PORTUGAL |
Product/Service | PORTUGAL TOURISM |
Category |
A02. Applied Innovation |
Entrant
|
PARTNERS Lisbon, PORTUGAL
|
Idea Creation
|
PARTNERS Lisbon, PORTUGAL
|
Credits
Ivo Purvis |
Partners |
Executive Creative Director |
Pedro Lima |
Partners |
Creative Director |
Tomás Froes |
Partners |
Planning Director |
João Pereira |
Partners |
Planning Manager |
Gil Correia |
Partners |
Digital Creative Director |
Maria Caldeira |
Partners |
Copywriter |
Duarte Pires |
Partners |
Digital Designer |
The Campaign
We created a machines called the TRAVEL MIND READER that discovered the perfect travel destination.
A machine that scanned your feelings to find the perfect places for you. Even the places you didn’t even imagine they existed but where already inside your brain.
An ideia we could some in 3 points:
1. Scan: The mind reader detects and measures the brain activity.
2. Match: A new software matches emotion with destinations.
3 Discover: We show the user a video of the perfect place to visit in Portugal.
Creative Execution
A machine that scanned your feelings to find the perfect places for you. Even the places you didn’t even imagine they existed but where already inside your brain.
An ideia we could some in 3 points:
1. Scan: The mind reader detects and measures the brain activity.
2. Match: A new software matches emotion with destinations.
3 Discover: We show the user a video of the perfect place to visit in Portugal.
By using real time data, obtained by scanning the brain activity with a newly developed software, we matched emotions people had with destinations Portugal had to offer.
After tapping into peoples brains we showcased a targeted video that made the link between the emotion the perfect place for that person to experience in Portugal.
And people cued to live this experience and the media covered this brand activation promoting Portugal’s destinations and innovative spirit.
Tourism exhibitions are the arena of a fierce fight for attention.
Having Portugal a much smaller budget compared to the main tourism destinations, we had to create something that would stand out in one of biggest world exhibitions.
Hence, by creating a machine that used used real time data, obtained by scanning the brain activity with a newly developed software, we matched emotions people had with destinations Portugal had to offer.
After tapping into peoples brains we showcased a video that made the link between the emotion the perfect place for that person to experience in Portugal.