BRINGING PAYMENT CAPABILITIES TO WEARABLES

Short List
ClientDIGISEQ
Category A01. Innovative Technology
TitleBRINGING PAYMENT CAPABILITIES TO WEARABLES
Product/ServiceDIGISEQ
Entrant R/GA LONDON, UNITED KINGDOM
Idea Creation R/GA LONDON, UNITED KINGDOM
Idea Creation 2 DIGISEQ Ickenham, UNITED KINGDOM
Credits
Name Company Position
Robert James Powell R/GA London Design Director
Robert Northam R/GA London Creative Director, Visual Design
Amelia Cope R/GA London Senior Producer
Jessica Ryde R/GA London Senior Consultant
Bradie Tippetts R/GA London Senior Copywriter
James Temple R/GA London EVP Chief Creative Officer EMEA
Nicolas Olivieri R/GA Ventures Senior Director of Programs R/GA Ventures
Matt Webb R/GA London Managing Director IoT UK Accelerator
Lisa Ritchie R/GA Ventures Program Director R/GA Ventures
Chloe Cronyn R/GA London Content Producer
Matt Deeming R/GA London Video Editor

The Campaign

Digiseq opens up a new world of possibility, turning any object into a payment device in an instant via the Digiseq app. Just sync your bank details, pair with the app and pay with a tap. Through our platform we can enable a consumer to download their credit or debit card credentials into any wearable or object and turn it into a payment device. We are the only company in the world that can do this in a secure, approved and – most importantly – practical way. In the same way that you can download your account to your iPhone or Samsung Watch, you can download it to Digiseq on any item you wish. With our platform and technology we are changing the way the wearables landscape develops, opening up the market for new growth.

Creative Execution

We have created a Wearable Management Platform. This integrated platform supports different payment options: tokenisation and prepaid. It allows for device and application lifecycle management, and remote provisioning of payment capabilities onto a wearable device. The Digiseq technology is platform and card OS agnostic, supporting both Mastercard and Visa payment applications – and new applications can be added seamlessly. We are a market-proven and certified solution to manage wearable devices for instant and batch issuance via different channels and distribution schemes. We have used a modular design approach to allow for scalability, flexibility and the longevity of our solution.

We are one of only six companies in the world that are verified for tokenisation by Mastercard – alongside Apple Pay, Samsung, Android, FitPay and Microsoft Wallet . Digiseq provides the full solution to enable payment capabilities in Kerv rings. Digiseq helped Kerv optimize their inventory and shorten product delivery time. Approximately 2,500 rings have been sold so far. We have received over £1m in seed funding, and currently have 25 multinational organisations, including banks, new technology companies and household brands, as customers of our chip and platform services. Digiseq powered the payment capability behind a marketing activation that gave a free ride on the London Underground to commuters using promotional bottles of Lucozade. Digiseq provided the chips, the prepaid accounts that allowed for one free tube ride per bottle, and the data processing and provisioning solution to Lucozade. 5,000 bottles were distributed during the launch in May 2017.

Contactless payments have grown 6x since 2015 , and wearables are the new way to pay. Digiseq opens up a new world of possibility, turning any object into a payment device in an instant–in store, at home or anywhere. We’re the only company in the world that can offer this level of flexibility. Our tiny chip can be securely added to any object, such as a watch, bracelet or bag, ensuring transactions are yours and objects are authentic. Digiseq is the most secure, smartest and fastest way to bring contactless capabilities to the things we know, own and love.