SAMSUNG LIFE CHANGER PARK
| Title | SAMSUNG LIFE CHANGER PARK |
| Brand | SAMSUNG ELECTRONICS FRANCE |
| Product/Service | SAMSUNG GALAXY AND ITS ECOSYSTEM |
| Category |
D04. Live Advertising and Events |
|
Entrant
|
MAGIC GARDEN AGENCY Paris, FRANCE
|
|
Idea Creation
|
MAGIC GARDEN AGENCY Paris, FRANCE
|
|
PR
|
BURSON-MARSTELLER I&E Paris, FRANCE
|
|
Production
|
MAGIC GARDEN AGENCY Paris, FRANCE
|
Credits
| Beatrix Mourer & Timothée Rignault (Magic Garden) / Nicolas Pailleur (Cheil Fran |
Magic Garden & Cheil France |
B. Mourer & N. Pailleux : Creative Director // T. Rignault : Art Director |
Brief Explanation
We created a new world, where everything becomes possible : the world's first amusement park mixing reality and virtual reality.
Moreover, we created a 360° UX digital platform www.samsunglifechanger.com gathering all the generated content.