| Title | THE MARATHRON |
| Brand | SKY ITALIA |
| Product/Service | GAME OF THRONES |
| Category |
D06. Transit |
|
Entrant
|
M&C SAATCHI Milan, ITALY
|
|
Idea Creation
|
M&C SAATCHI Milan, ITALY
|
|
Media Placement
|
SIMPLE AGENCY Milan, ITALY
|
|
Production
|
UTOPIA Milan, ITALY
|
Credits
| Luca Scotto Di Carlo |
M&C Saatchi Milan |
Executive Creative Director |
| Vincenzo Gasbarro |
M&C Saatchi Milan |
Executive Creative Director |
| Daniele Dionisi |
M&C Saatchi Milan |
Creative Director |
| Paolo Perrone |
M&C Saatchi Milan |
Creative Director |
| Federica Scalona |
M&C Saatchi Milan |
Copywriter |
| Lorenzo Guagni |
M&C Saatchi Milan |
Art Director |
| Fabio Furnari |
M&C Saatchi Milan |
Digital Designer |
| Luca Capretti |
M&C Saatchi Milan |
Digital Designer |
| Roberta Aiello |
M&C Saatchi Milan |
Account |
| Martina Colombo |
M&C Saatchi Milan |
Account |
| Serena Giovinazzo |
M&C Saatchi Milan |
Social Media Manager |
| Massimo Capucci |
M&C Saatchi Milan |
Head of Planning |
| Stefania Sabbatini |
M&C Saatchi Milan |
Digital Production Director |
| Chiara Lops |
M&C Saatchi Milan |
Digital Producer |
| Federico Fornasari |
M&C Saatchi Milan |
Production Director |
| Francesco Di Trani |
Utopia Production Company |
Executive Producer |
| Guja Quaranta |
Utopia Production Company |
Producer |
| Vincenzo Gasbarro |
Utopia Production Company |
Director |
| Lukasz Pruchnik |
Utopia Production Company |
Dop |
Brief Explanation
When a great TV series kicks off a new season, real fans get ready by re-watching previous episodes, while new fans look for easy solutions to catch up.
Sky is here for both.
However, when it comes to the most spectacular TV series ever, a marathon-viewing session on the sofa just isn’t enough.?For Game of Thrones, any marathon needed to be as spectacular as the series itself. So here is The Marathron. A group of marathon runners crossed Italy following a huge screen mounted on the back of a lorry that broadcast all the episodes of the previous seasons.?An extraordinary feat that lasted the duration of the entire first six seasons and proved the passion for Game of Thrones knows no limits.
A stunt that turned people watching a TV series into a series to watch. An idiomatic expression into a real event.