| Title | NATURE'S GRAFFITIES |
| Brand | VAL VENOSTA (VI.P COOP) |
| Product/Service | VAL VENOSTA APPLES |
| Category |
D03. Special Build |
|
Entrant
|
PUBLIPS SERVICEPLAN Valencia, SPAIN
|
|
Idea Creation
|
PUBLIPS SERVICEPLAN Valencia, SPAIN
|
|
Media Placement
|
PUBLIPS SERVICEPLAN Valencia, SPAIN
|
|
PR
|
PUBLIPS SERVICEPLAN Valencia, SPAIN
|
|
Production
|
PUBLIPS SERVICEPLAN Valencia, SPAIN
|
Credits
| Rafa Pomares |
Serviceplan Spain |
Creative Director |
| Jorge Cervera |
Serviceplan Spain |
Art Director |
| Laura Llopis |
Serviceplan Spain |
Planning Manager |
| Davide Buttazzoni |
Serviceplan Spain |
Account Director |
Brief Explanation
We painted 1200 shutters that we converted in billboards and we put our brand in the main streets of the principal cities in Spain. In addition, the paint used was a new generation paint, capable of transforming carbon dioxide into oxygen.