| Title | SMART ELECTRIC SYMPHONY |
| Brand | DAIMLER AG / SMART |
| Product/Service | SMART ELECTRIC DRIVE |
| Category |
D04. Live Advertising and Events |
|
Entrant
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BBDO GROUP GERMANY Berlin, GERMANY
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Idea Creation
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BBDO GROUP GERMANY Berlin, GERMANY
|
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Media Placement
|
FUEL@VIVAKI Düsseldorf, GERMANY
|
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Production
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EFFEKTSCHMIEDE Cologne, GERMANY
|
|
Production 2
|
KLANG ID BERLIN, GERMANY
|
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Production 3
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CRAFTWORK Düsseldorf, GERMANY
|
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Additional Company
|
BBDO GROUP GERMANY Berlin, GERMANY
|
| Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
| Mirko Stolz |
BBDO Berlin GmbH |
Creative Managing Director |
| Tobias Grimm |
BBDO Berlin GmbH |
Creative Managing Director |
| Michael Schachtner |
BBDO Berlin GmbH |
Executive Creative Director |
| Fedja Kehl, David Missing |
BBDO Berlin GmbH |
Creative Director |
| Angelo Maia, Shelley Lui |
BBDO Berlin GmbH |
Art Director |
| David Braun |
BBDO Live |
Senior Art Director |
| Dany Rothemund, Nico Baumann, Julian Stölting, Chen Yaari |
BBDO Berlin GmbH |
Copywriter |
| Jan Hendrik Oelckers, Lindsay Jönsson, Olga Lorenz |
BBDO Berlin GmbH |
Account Team |
| Daniela Haake, Ann-Kathrin Zänger |
BBDO Live |
Account Team |
| Silke Rochow |
BBDO Berlin GmbH |
Agency Producer |
| Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer |
| Johannes von Liebenstein, David Müllenborn |
CraftWork - a brand of ad agencyservices GmbH |
Producer |
| Christian Becker |
klang ID berlin |
Composer |
| Christopher Häring |
Klemes Klempkes |
Director |
| Jacob Ipsen |
- |
Editor |
| - |
Gahrens + Battermann GmbH |
Technical Partner |
| - |
Henn Project GmbH |
Technical Partner |
| . |
Nüssli (Germany) GmbH |
Technical Partner |
The “Electric Symphony” was a spectacular live event that took place during the annual Berlin Festival of Lights, a city wide festival for light art with over 2 million visitors. In an unprecedented synergy of electricity and music, we coupled giant high-voltage coils to conduct incredible 1.5 million Volts to smart electric drive models on stage. This created a spectacular lightning choreography and unique sounds – turning the cars into never heard before electric instruments. Official festival DJ Chris Bekker controlled the lightning strikes and vehicles using a mixer.