Title | MUSIC IN SIGHT |
Brand | HAMBURG MARKETING |
Product/Service | ELBPHILHARMONIE HAMBURG |
Category |
D04. Live Advertising and Events |
Entrant
|
JUNG VON MATT Hamburg, GERMANY
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
PR
|
ACHTUNG! Hamburg, GERMANY
|
Production
|
MADHAT Frankfurt, GERMANY
|
Production 2
|
PRODUCTION RESOURCE GROUP Hamburg, GERMANY
|
Production 3
|
LASERFABRIK Hürth, GERMANY
|
Additional Company
|
SIMON & PAUL Hamburg, GERMANY
|
Additional Company 2
|
BEACON GMBH Hamburg, GERMANY
|
Additional Company 3
|
ENTERTAINMENT TECHNOLOGY CONCEPTS GMBH Erkrath, GERMANY
|
Additional Company 4
|
RALPH LARMANN COMPANY Hadamar, GERMANY
|
For the Grand Opening of the Elbphilharmonie we transformed the facade outside into a visual body of sound.
A sound-reactive video and light show responded in real time to the music played inside during the opening concert, translating it into colours, shapes and movements. As a result, the architecture and music merged into a complete experience – music literally became visible. An incorporated 3D model of the Elbphilharmonie made it possible to use 3D mapping effects and allowed to interact with the architecture.
The show offered Hamburg residents outside the venue and viewers live in TV, Facebook live, on the campaign website and together with Google live in 360° a perfectly coordinated, complete audio-visual experience.