Title	MUSIC IN SIGHT
Brand	HAMBURG MARKETING
Product/Service	ELBPHILHARMONIE HAMBURG
Category	D04. Live Advertising and Events
Entrant	JUNG VON MATT Hamburg, GERMANY
Idea Creation	JUNG VON MATT Hamburg, GERMANY
PR	ACHTUNG! Hamburg, GERMANY
Production	MADHAT Frankfurt, GERMANY
Production 2	PRODUCTION RESOURCE GROUP Hamburg, GERMANY
Production 3	LASERFABRIK Hürth, GERMANY
Additional Company	SIMON & PAUL Hamburg, GERMANY
Additional Company 2	BEACON GMBH Hamburg, GERMANY
Additional Company 3	ENTERTAINMENT TECHNOLOGY CONCEPTS GMBH Erkrath, GERMANY
Additional Company 4	RALPH LARMANN COMPANY Hadamar, GERMANY

Name	Company	Position
Michael Otremba	Hamburg Marketing	Managing Director
Svenja Holst-Runge	Hamburg Marketing	Divisional Management
Silke Sprätz	Hamburg Marketing	Projectleader
Götz Ulmer	Jung von Matt	Executive Board
Joachim Kortlepel	Jung von Matt AG	Creative Managing Director
Lutz Nebelin	Jung von Matt AG	Managing Director
Katja Kraus	Jung von Matt AG	Managing Director
Kai Heuser	Jung von Matt AG	Executive Creative Director
Gregory Namberger	Jung von Matt AG	Creative Director
Laura Galmes-Schwarz	Jung von Matt AG	Director Brand & Design
Katharina Frerich	Jung von Matt AG	Junior Designer
Fabian Mohr	Jung von Matt AG	Junior Art Director
Zoran Drobina	Jung von Matt AG	Creative Director
Grischa Mentgen	Jung von Matt AG	Senior Copywriter
Teresa Becker	Jung von Matt AG	Designer
Steffanie Mitte	Jung von Matt AG	Junior Designer
Mark Taylor	Jung von Matt AG	Art Director
Sophie Wolter	Jung von Matt AG	Creative Producer
Julia Brinker	Jung von Matt AG	Client Service Director
Alexa Doerr	achtung!	PR-Lead international
Yasmin Gouhari	achtung!	Senior PR-Manager
Jens Willers	Jung von Matt AG	Productionist
Detlef Klappert	Jung von Matt AG	Strategic Planner
Kristina Schulze	Jung von Matt AG	Senior Project Manager
Lena Sassenbach	Jung von Matt AG	Project Manager
Katharina Grimm	Jung von Matt AG	Project Manager
Niels Böse	Jung von Matt AG	Account Director
Theresa Pucher	Jung von Matt AG	Project Manager
Sina Schmidbauer	Jung von Matt AG	Project Manager
Katharina Steiner	Jung von Matt AG	Content Management

Brief Explanation

For the Grand Opening of the Elbphilharmonie we transformed the facade outside into a visual body of sound. A sound-reactive video and light show responded in real time to the music played inside during the opening concert, translating it into colours, shapes and movements. As a result, the architecture and music merged into a complete experience – music literally became visible. An incorporated 3D model of the Elbphilharmonie made it possible to use 3D mapping effects and allowed to interact with the architecture. The show offered Hamburg residents outside the venue and viewers live in TV, Facebook live, on the campaign website and together with Google live in 360° a perfectly coordinated, complete audio-visual experience.